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The Yeezy Effect: A Look at Adidas Before and After Kanye West
BIRMINGHAM, UK - APRIL 19, 2013: Adidas sport fashion store in Birmingham, UK. Adidas corporation exists since 1924 and had EUR 14.5bn revenue in 2012 Stock Photo - Alamy
Adidas takes run at competitors with new shoe
Adidas says dropping Ye's Yeezy shoes could cost it over $1 billion