Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing
Review: 40528 LEGO Brand Store | Brickset: LEGO set guide and database
Lego SWOT Analysis 2021: Building Blocks of Success
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
LEGO's success story — 3 defining moments | by BRAND MINDS | Medium
How Lego clicked: the super brand that reinvented itself | Lego | The Guardian
Why is LEGO the Most Powerful Brand in the World? – Finance Monthly | Monthly Finance News Magazine
The LEGO Logo and Its History | LogoMyWay
Community Decoded: LEGO's Brand Community Strategy
Brand Stories: The Rise, and Fall, and Rise... of LEGO - Works Design Group
![LEGO named world's most powerful brand by Global 500 rankings [News] - The Brothers Brick | The Brothers Brick](https://s3-us-west-2.amazonaws.com/media.brothers-brick.com/wp-content/uploads/2018/10/Lego-Power-Brand-640x529.jpg "LEGO named world's most powerful brand by Global 500 rankings [News] - The Brothers Brick | The Brothers Brick")
LEGO named world's most powerful brand by Global 500 rankings [News] - The Brothers Brick | The Brothers Brick
Is Lego the most marketable brand ever? | DMA
Lego: Brands that focus on their audience always win
About us - LEGO.com US
How Lego clicked: the super brand that reinvented itself | Lego | The Guardian
LEGO Brand Retail Store Set 40305 | Brick Owl - LEGO Marketplace
The Lego Model of Branding | MediaVillage
The LEGO Group - About us - LEGO.com US
Lego's Secrets for Brand Longevity
