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Another NEW Technology…….A Simpler Way to Connect the Physical with the Virtual

Greetings to all from the “Traveling Euby”!  Sorry for the long pause since my last post however the travel schedule has had me spending far too much time on the road and very little at my desk or even sleeping!  And yes…I am off on the road again on Monday with a business trip to Aruba and Curacao before returning at the end of the week.  And YES it is a business trip….can’t even work a dive in…and I have never dove at either location!  One of these days  for sure…..

But I digress…and the real reason for this post is to share a most interesting new technology that I just read about on-line.  I picked it up in the Wall Street journal on-line as written by Stephen Dorner the Tech editor at WSJ.  It describes the new technology that won their WSJ Gold Award this year.

THe company is Printechnologics GmbH of Chemnitz Germany.  The new technology is called “TouchCodes” and enable publishers and consumer products labelers to print invisible codes on any printed item that can instantly read with any touchscreen device. It functions just like a QR Code except you can place it on any touchscreen or any touchscreen on the TouchCode and it will instantly connect you to the information, website, video etc.

The TouchCode technology has a couple of big advantages over the QR Code!  It is SIMPLER to use….. simply place it on the touch screen and you are DONE!  The invisible code immediately connects you !  No need to summon the camera on your device and take a shot of a bar code.   The other big advantage is “security”. As we all now know the black and white patterns of a QR code can be easily copied and that presents a problem when payments are involved.  Since TouchCodes are invisible…that is not an issue.  ( at least not yet…until someone figures out how to scan them…and they probably will )

Lastly TouchCode is less expensive than RFID so it positions TouchCode neatly between the costly RFID and the and QR Codes.

The company is already licensing the technology and the product is proving extremely attractive for many!  If you google the TouchCode term and the company name you can read more about it.

Until next time…. Euby

P.S.  Please do not forget to VOTE !  Every vote counts!

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