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Email Marketing 2016

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According to Campaign Monitor, “email marketing has always been the workhorse behind e-commerce, but now email marketing has become a driving force behind content. Email marketing has also become central to mobile strategies. Reading email has been the #1 activity on smartphones for a long time, and the growing adoption of responsive email design is boosting smartphone conversion rates to make the most of this opportunity.”

So what do they think the future holds for email marketing? 10 predictions to keep in mind …

Coming of Age – Not only is email marketing the driving force behind content, it is also central to mobile strategies. Emails are the #1 activity on smartphones and now responsive designs are boosting conversation. It also gives companies a great source of data analytics.

Gmail Fix – Gmail is predicted to add style support to their mobile apps to give users a better experience.

Hyper-targeted Emails – Unique and personalized emails will increase user interaction and ensures a relevant, timely and engaging message.

Email Templates – With modular templates, it will be easier to quickly and easily edit designs without having to start from scratch and allowing for improved quality and consistency. It also allows for companies to have versions of the same template instead of each one being different and complex.

Personalization – Automated campaigns allow for more potential and increase customer experience. Automation is the most effective way to deliver personalization and relevant experience through email marketing.

End of HTML Coded Emails – Email design will become simple in 2016. Powerful drag-and-drop technology will enable marketers around the world to create professional email marketing campaigns that deliver results. Modern emails have edge-to-edge designs, filling up the screen, no matter what size, device, or inbox.

Interactive Emails – True user interactivity within email and powerful animations beyond animated GIFs, sometimes called kinetic email, allows marketers to create eye-catching and engaging campaigns that stand out in a recipient’s inbox. Not only will more readers be able to view advanced kinetic content in email, but also the capabilities kinetic offers become more relevant.

Animation – Animation and interactivity provide more opportunity for engagement, but can also improve open and click-through rates.

Email Campaigns Predict Content –  Emails that have been optimized for each individual will be based upon their actions and interactions with websites and emails. Essentially, machine learning allows email marketers to not only deliver 1:1 emails to individuals emails that are personalized to that specific individual, with ease, but also to be continually learning and improving the results.

Automation and Email – Marketers will move from sending simple newsletters to segmented and personalized emails campaigns. We’ll see that more marketers will adopt behavior-triggered email and lead nurturing/scoring.

A Closer Look at 2016 Print Industry Trends!

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New Trends 2016

According to an article posted by Wise in “Printing Industry News,” print industry growth is supposed to double from 2015 (read the whole article here). Here are some of the top trends the print industry will embrace over the next few months:

On demand – Businesses frequently need printed documents at a moment’s notice and with many not equipped with their own in-house printers, businesses need a print partner that can distribute on demand for all their production needs.

Sustainability – In 2016, many businesses want to focus on eliminating waste and reducing their carbon footprint. Print services can accommodate this by using better equipment, good planning, and advanced manufacturing and printing technology. Forward-thinking businesses will be pleased.

Personalization –  Companies that offer personalized print product will have higher customer satisfaction and will be more prepared to serve customers’ needs as they evolve over time. Personalization increases company loyalty, enhances brand recognition and ties a business’s paper work to them.

Multi-channel – Though multi-channel marketing might tend to focus on mobile and social media marketing tactics, print is still viable and a great focus for a multi-channel marketing strategy. Designing and printing high-quality documents has decreased in cost, therefore companies can more easily utilize this for a successful campaign that fits their budget.

2016 will be the year for the print services industry! Possibilities are endless, so take advantage of the industry!

Sales Team Awards … Over $2M in Sales!!!

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bob_2millSuncoast is proud to recognize the hard work of our sales team.

Now part of the Board of Director’s Club, for the outstanding achievement in Suncoast Sales exceeding $2,000,000 in 2015 … Bob Scala!!





Sales Team Awards … Over $1M in Sales!!

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Suncoast is proud to recognize the hard work of our sales team.

For Outstanding Salesmanship in the Achievement of Over $1,000,000 in Sales in 2015 … Bob Scala, Chris Scala, Greg Scala, and Randy Eubanks!!

All of our reps have worked hard to earn this award and have won in previous years as well – Bob Scala 1995-2015, Chris Scala 2011-2015, Greg Scala 2014-2015, and Randy Eubanks 1995-2015.

Sales Team Awards … Over $500K in sales!

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norm_awardSuncoast is proud to recognize the hard work of our sales team.

For Outstanding Salesmanship in the Achievement of Over $500,000 in Sales in 2015 … Norm Cantelm!!

Norm has earned this award in both 2014 and 2015.




The AFWC After Party!

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Suncoast is a proud sponsor of the American Fine Wine Competition! TONIGHT the AFWC After Party and FUNraiser will feature more than 700 wines from the AFWC Judging, open for your enjoyment! If  you like wine, this is the place to be! All the wines from the competition will be open for your tasting pleasure, hors d’oeuvres will be served and a raffle with great prizes will take place.

AFWCMonday, January 18

7:00PM – 9:00PM

FIU Chaplin School, Wine Spectator Restaurant Management Lab

3000 N.E. 151st Street North Miami, FL

Benefiting FIU Chaplin School of Hospitality and Tourism Management


Buy tickets here

PPAI Expo in Las Vegas, NV!

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January 10 – 14, 2016 the PPAI expo in Vegas featured thousands of suppliers, promotional consultants and industry associates from across the country and around the world. It is the largest promotional products trade show of the year! The show gives great opportunity to those looking for new products, recent industry knowledge, credit towards industry certification, great networking opportunities and access to all the latest and greatest products all in one place!

Be sure to “likeSuncoast Marketing on Facebook to get a closer look at Euby’s experience at the show!


Modern E-Commerce: Learn How to Stay Competitive

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It has been two decades since the start of e-commerce, and since then, e-commerce has changed dramatically and has evolved in many ways. Based on an article by Jetlore, today we are going to focus on e-commerce’s shift from transactional commerce to relationship commerce and what is needed to stay competitive in today’s world.

In the 1990’s, the primary focus of e-commerce was customer transactions acquired by search. So, SEO-friendly sites were most competitive. Customers would then be shown product recommendations, sent emails, and given an easy way to check out. This way, customers transactional revenue is maximized.

Though this is important, e-commerce has evolved into something more relationship oriented in order to build a lasting relationship and long-term sales. Most revenue comes from repeat customers, so this evolution makes sense. Customers now feel connected and want to shop again. Some of the common traits of relationship commerce to keep in mind and stay competitive are:

-No more guest check outs – strengthens the relationship

-Maximized percentage of logged-in traffic – makes the experience easier and more personalized for the customer

-User profiles invested with contributed data – customers can create a list of their favorite products, gives customers more reason to come back

-Invested upper funnel experience – constantly changing content personalized to the user’s specific taste

Relationship commerce is the key to a successful and competitive e-commerce platform because of creates strong customer retention, repeat purchases, and high customer life value.

Euby’s trip to Orlando for the ASI Show!

By | Euby, News and Events | No Comments

As the first ASI Show of the year, ASI Show Orlando is the launching ground for new products. Over 6,000 distributors and 700 suppliers come together from across the country and beyond to kick off the new sales year.

The show is held over three days and is the industry’s biggest conference, so of course Euby attended to see all the great new products for 2016! The event was full of great products and exhibitors, an entire day for education opportunities, and networking receptions to grow your professional network. There was also a Keynote with The Profit host, Marcus Lemonis.

Check out Suncoast Marketing’s page on Facebook to see all of Euby’s photos from the trip!! Be sure to “like” our page for weekly updates!


The World’s First Office Papermaking System by Epson

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The PaperLab office papermaking system “promises to revolutionize office recycling by securely destroying documents and turning them into office paper using a dry process.” Seiko Epson Corporation has made the world’s first papermaking machine that turns shredded waste into paper without using water. The paper can be printed in various sizes and thicknesses from office paper to paper that is colored and scented. The prototype was demoed at Eco-Products 2015 in Tokyo. Epson aims to give new value to paper and stimulate recycling.


PaperLab Features include: office-based recycling process, secure destruction of confidential documents, high-speed  production of various types of paper and environmental performance.

PaperLab technology starts by fiberizing waste paper into long, think cottony fibers that completely destroys the documents. Then, the fiberized material gets different binders added to increase paper strength. Lastly, pressure forming technology allows the user to control the paper density, thickness, and size of paper.

Read the full story here.



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The service received from the team at Suncoast Marketing is exceptional. They are responsive and solution-oriented. Plus, the “Pro-Bind 2000” binding system and custom hard covers they provide are beautiful and make a positive impact and presentations.
Viv SmithSuperior Uniform Group
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