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Business Gift Survey….Survey Says…..

Holiday Gifts for Clients and Employees are a huge business each year.  Everyone wants to get the most impact for the dollars they spend…and I have some great survey results that I will share below that will help you “target” that impact in future purchases!  The Survey Says……

According to the 2012 Holiday Gift Survey…over 50% of respondents list a products “Reputation for Quality” as their number one attribute for great gifts.  They simply do not want a cheap gift for the sake of receiving a gift.  So if you are thinking  of giving….go strong or stay home!

Another interesting number for Euby was that 63% of employers purchase employee gifts each year…and the amount that they spend per employee has stayed steady the last few years.  I would have expected a reduction due to the poor economic conditions of the last few years….and almost all wanted to keep the spend UNDER $ 50.00

The most popular gifts in the eyes of  the employers for their employees  were….. in percentage order …. 1)   Gift Cards  27%      2)  Apparel   25%      3)  Food  22%     4) Cash Bonus   17%   ( really…cash was  4th ??? )     5)  Padfolios / Pens / Drinkware all at 13%

The most popular gifts in the eyes of the Business owners to their clients were…in order….   1)  Food 28%             2)  Bags and totes  19%        3)  Apparel    18%         4)  GIft Cards   17%        5)   Padfolios, Pens and drinkware  13%

These were very surprising numbers to me….and I found them quite interesting!  I hope you did also.  Put the knowledge to good use…place it in your calendar for Oct 1 st next year…and make decisions accordingly for both groups!

That is it for this years blogs…see you in 2013 !          All the best!   Euby

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It has been nothing but a pleasure partnering with Chris Scala and Suncoast Marketing over the past few years. Chris is constantly providing us with creative ideas to best promote our brand. The products provided are always top notch. From our screen printed t-shirts for our field technicians to our embroidered polos, everything is timely and professionally done. They even handle last minute items when we want to wow VIP customers. Most importantly, Suncoast has taken the time to learn our logos and strict brand guidelines to make sure whenever printed, our logo looks the best. Chris truly understands how I operate and caters to our needs including how we can best communicate to what items we purchase. I highly recommend Suncoast for your marketing item needs
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