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Case Study: Apparel at Live Events

As discussed last week in our case study about promotional items at live events, promo is a must-have commemorative item to get from a live event. Whether that means running a 10k for the t-shirt at the end or buying your favorite concert tee no matter the cost, these items make lasting memories. Apparel  tends to be the most popular item bought at live events.

horseIn Philadelphia, the Devon Horse Show is one of the summer’s most anticipated events. Visitors roam the quaint fairgrounds to see horse races and carnival games. Visitors enjoy the shows and games but many cannot leave without stopping by the souvenir stand. The stand is full of your typical souvenirs-pins, posters, bags, and apparel-but apparel seems to be the most popular. Packed with stylish wearables, showgoers leave with jersey-style t-shirts, custom horse-pattern bowties, and designer saddle pads; many styles keep with the trends of college bookstores.

The big secret of the success of this little souvenir shop is that all proceeds go to a worthy cause, so people don’t mind paying big money for these promo items. So, for your next event, keep in mind that trendy apparel items sold to benefit a worthy cause help buyers see the true value of your promo  items.



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I just wanted to let you know how much I LOVE my new business cards. For the first time since opening my company nine years ago, I am actually proud of my cards!! THANK YOU!
Jill L.
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