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Case Study: Live Events

Concerts, holiday parades, games, beach days, picnics at the park – they all represent great moments of summer and spring. Making memories at these events last a lifetime. Pictures are a great way to capture memories, but there’s nothing better than getting that concert t-shirt of your favorite band, mug or glass from the baseball game, or another other promotional keepsake to remind yourself of a great memory.

Live events is a great market for promotional items. Getting a t-shirt at a favorite band’s live concert can make that event event more special to someone. The trick with the market though, is keeping up with high service level clients. Some marketers want higher-end apparel that stays true to the image of the event; they want products that leave a great and lasting brand awareness. Some events, however, just want a simple giveaway item.

inner-3Shirts are also great for fundraisers and fitness events like marathons and 10k runs. They are a great memory of the event as well as a great way to raise donations for fundraisers. It’s also a good incentive for someone to pay to run a 26 mile marathon! In the case of a NY school charity event, 500+ elementary school students and parents raised money to benefit the Ronald McDonald House. The school used the t-shirts, food, and carnival tickets to raise $16,000 for charity and sold an additional 100 shirts to raise about $1,000.

 

Live events are great for promotional items and keepsakes! Keep Suncoast in mind for your next event.

 

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