2016 PSDA CEO Summit

PSDA News! Randy Eubanks was featured in the recent article “Attendees Empowered at CEO Summit” about the 2016 PSDA CEO Summit in Tucson, AZ.

More than 120 industry leaders left with many new ideas to improve their businesses and improve relationships. Randy stated, “From the opening speaker to the very last presentation, each and every session had great value for all who attended … There is no better investment in your education dollars and, more importantly, your time.”

9 Tips for Selling Document Security

According to PSDA in the January 2011 issue of Print Solutions Magazine, there are a few things you should think about when selling document security. Our very own Randy Eubanks, VP of Sales, Owner, is featured in the article giving his advice on document security.

  1. Deter fraud with a warning – State security features in a warning band to make criminals move on to an easier target.
  2. Layer documents with over and covert features – Including these features that can be seen by the naked eye and features that require a device to be seen will  help keep documents safe. Magnetic in character recognition (MICR), watermarks, chemically reactive paper, fluorescent fibers, holograms, prismatic printing and more are some of the best ways to layer your documents.
  3. Suggest features that fit the application – Documents all require different grades of protection depending on exposure, so it is best to recommend features that best suit the situation. Offering different choices and levels of security and understanding the application is most important.
  4. Consider the environment – Only include verified features. Think about what actually can  be used by the customer. For example, do not add photochromic or fluorescent ink to the document if the customer do not have UV lights.
  5. Explain due diligence – Explain to customers that the law states that companies can be held liable for check fraud if they don’t show reasonable care in trying to prevent it. Provide clients with a draft letter to their banks, on their company letterhead, informing banks of security features included in the checks (it also provides legal protection).
  6. Teach internal safety measures – Inform customers that negotiable documents should be kept in a secure place and boxes should remain sealed. Be careful not to label boxes with “checks” or “gift certificates” or anything that would tempt thieves.
  7. Tout your expertise – Make presentations on security documents at American Payroll Association meetings to establish your expertise.
  8. Develop community ties – Make allies with the local police and bankers who would also want to reduce document fraud. Join professional or community-based groups,  like a chamber of commerce, and offer to give short presentations on  document security.
  9. Be honest  “Nothing is 100% foolproof,” says Randy Eubanks, owner of Suncoast Marketing. “If you run into a professional organization, I don’t care what you do, they can commit fraud.  So just be upfront that your role is to do the best possible job to keep the client as safe as possible.” 

Email Marketing 2016

According to Campaign Monitor, “email marketing has always been the workhorse behind e-commerce, but now email marketing has become a driving force behind content. Email marketing has also become central to mobile strategies. Reading email has been the #1 activity on smartphones for a long time, and the growing adoption of responsive email design is boosting smartphone conversion rates to make the most of this opportunity.”

So what do they think the future holds for email marketing? 10 predictions to keep in mind …

Coming of Age – Not only is email marketing the driving force behind content, it is also central to mobile strategies. Emails are the #1 activity on smartphones and now responsive designs are boosting conversation. It also gives companies a great source of data analytics.

Gmail Fix – Gmail is predicted to add style support to their mobile apps to give users a better experience.

Hyper-targeted Emails – Unique and personalized emails will increase user interaction and ensures a relevant, timely and engaging message.

Email Templates – With modular templates, it will be easier to quickly and easily edit designs without having to start from scratch and allowing for improved quality and consistency. It also allows for companies to have versions of the same template instead of each one being different and complex.

Personalization – Automated campaigns allow for more potential and increase customer experience. Automation is the most effective way to deliver personalization and relevant experience through email marketing.

End of HTML Coded Emails – Email design will become simple in 2016. Powerful drag-and-drop technology will enable marketers around the world to create professional email marketing campaigns that deliver results. Modern emails have edge-to-edge designs, filling up the screen, no matter what size, device, or inbox.

Interactive Emails – True user interactivity within email and powerful animations beyond animated GIFs, sometimes called kinetic email, allows marketers to create eye-catching and engaging campaigns that stand out in a recipient’s inbox. Not only will more readers be able to view advanced kinetic content in email, but also the capabilities kinetic offers become more relevant.

Animation – Animation and interactivity provide more opportunity for engagement, but can also improve open and click-through rates.

Email Campaigns Predict Content –  Emails that have been optimized for each individual will be based upon their actions and interactions with websites and emails. Essentially, machine learning allows email marketers to not only deliver 1:1 emails to individuals emails that are personalized to that specific individual, with ease, but also to be continually learning and improving the results.

Automation and Email – Marketers will move from sending simple newsletters to segmented and personalized emails campaigns. We’ll see that more marketers will adopt behavior-triggered email and lead nurturing/scoring.

A Closer Look at 2016 Print Industry Trends!

According to an article posted by Wise in “Printing Industry News,” print industry growth is supposed to double from 2015 (read the whole article here). Here are some of the top trends the print industry will embrace over the next few months:

On demand – Businesses frequently need printed documents at a moment’s notice and with many not equipped with their own in-house printers, businesses need a print partner that can distribute on demand for all their production needs.

Sustainability – In 2016, many businesses want to focus on eliminating waste and reducing their carbon footprint. Print services can accommodate this by using better equipment, good planning, and advanced manufacturing and printing technology. Forward-thinking businesses will be pleased.

Personalization –  Companies that offer personalized print product will have higher customer satisfaction and will be more prepared to serve customers’ needs as they evolve over time. Personalization increases company loyalty, enhances brand recognition and ties a business’s paper work to them.

Multi-channel – Though multi-channel marketing might tend to focus on mobile and social media marketing tactics, print is still viable and a great focus for a multi-channel marketing strategy. Designing and printing high-quality documents has decreased in cost, therefore companies can more easily utilize this for a successful campaign that fits their budget.

2016 will be the year for the print services industry! Possibilities are endless, so take advantage of the industry!

The World’s First Office Papermaking System by Epson

The PaperLab office papermaking system “promises to revolutionize office recycling by securely destroying documents and turning them into office paper using a dry process.” Seiko Epson Corporation has made the world’s first papermaking machine that turns shredded waste into paper without using water. The paper can be printed in various sizes and thicknesses from office paper to paper that is colored and scented. The prototype was demoed at Eco-Products 2015 in Tokyo. Epson aims to give new value to paper and stimulate recycling.

PaperLab Features include: office-based recycling process, secure destruction of confidential documents, high-speed  production of various types of paper and environmental performance.

PaperLab technology starts by fiberizing waste paper into long, think cottony fibers that completely destroys the documents. Then, the fiberized material gets different binders added to increase paper strength. Lastly, pressure forming technology allows the user to control the paper density, thickness, and size of paper.

Read the full story here.