Paper Industry Making a Comeback

The paper industry is fighting back against technology. Though the paper and packaging industry is still a $132 billion industry, paper is absorbing a 5% loss in revenue each year. With the help of the USDA program that helped milk companies produce the “Got Milk?” ads, the paper & packaging manufacturers have launched a multimillion dollar ad campaign to remind today’s digitally revolutionized world that paper can “solve problems,” provide “an outlet for our creativity” and “connect us in personal, meaningful ways.”

paper

The campaign aims to spark and reaffirm the need and desire for paper again. As shown in their creative ad featuring a little boy writing letters to his father overseas, they simply want to show people that meaning and value paper can bring to their lives.

(Click here to see the ad and read more information about this campaign).

The target audience in this campaign is people that are called expressives: educated, working people who like paper but aren’t using it as much anymore. These people are constantly faced with technology and are pushed to decrease paper consumption. The campaign is designed to remind people how paper connects and enriches lives…it will eventually evolve to include education about recycling and sustainable forestry.

Print Marketing with QR Codes

In today’s fast paced, technologically advanced world, people rely on mobile devices to remain always connected to the world and have quick and easy access to everything. In the last few years, marketers have been using small, eye-catching black and white squares on marketing material that is can be scanned by a mobile device. These QR codes are great for “quick response.”

Unlike a typical bar code, QR codes provide more information and enable anyone with a web/camera-enabled phone to scan the code for information. Marketing materials become more interactive and exciting because they can deliver information to consumers – phone numbers, text messages, app downloads, photo galleries, and website links for shopping or videos.

QR codes have made print more interactive and exciting. Younger, tech-savvy customers now feel more connected with media such as newspapers and magazines. Now the codes appear everywhere and help many marketing  campaigns become more successful and reach a larger, more varied audience. Digital marketing adds more interactivity, information and measurability to other forms of marketing; they integrate print and outdoor marketing efforts with your website, email, social media and mobile marketing efforts.

Scan the QR code to the right to check out Suncoast’s Facebook page!

Why Should You Attend Trade Shows?

With Suncoast’s Trade Show coming up Thursday, May 21 … here is exactly why trade shows are beneficial to you.

There are many advantages to attending trade shows, whether you are a retailer or wholesaler. Despite any travel expenses and/or registration fees you may encounter when attending a show, the value more than outweighs the cost. Trade shows allow you to gain valuable experience, knowledge, product exposure, and more.

Trade shows are a great way to keep up with industry trends, new products and resources that are available to your business. Walking the trade show floor can easily tell you what you need to implement in your marketing campaign and what you might need to put away for a while. Shows allow you to see the best of the best and what’s hot from many different suppliers …  it’s like walking through hundreds of catalogs and interacting with an expert from each to help you find what is best for you.

Physically seeing, touching and comparing items at a show is a great way to stimulate new and creative ideas that will help promote your business. Not only that, it is the best way to make a relationship with vendors you can trust and gain business from who you might not have had the chance to outside of the show.

Trade shows are also a great way to generate leads and make relationships with potential customers. Collect business cards and directory contacts to add to your database of contacts. Trade shows are powerful educational tools and networking events that exposes you to new people, new businesses and new creative ways to enhance and promote your business.

Not only can you network and make strong relationships with vendors, you will get answers right away since communication is immediate and easy.

And do not forget … trade shows are also fun! Having fun gives you the energy and motivation to work and better your business. Value each opportunity to attend a trade show, and sign up today! Suncoast Marketing’s “Make a Splash!” Trade Show is only three weeks away!

Click here to read more from “Ten Reasons to Attend Trade Shows.”