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Euby

“West Coast Dock Standoff Ends”

By | Euby, News and Events | No Comments

The nine-month dispute that clogged cargo traffic in 29 West coast ports has finally come to an end, and through much negotiation, dockworkers and shipping companies have agreed to a tentative deal. Ports are now fully back in operation and those affected by this standoff should no longer face any problems. “The new five-year deal affects 29 ports from San Diego to Seattle that handle roughly 25% of all U.S. international trade . . . Specifics of the contract have not been publicly disclosed. What is known is that negotiators most recently were at odds over the arbitration system used to resolve workplace grievances” (Advantages April 2015).

This agreement will lead to a huge relief of our economy since so many American workers and businesses have been affected by this dispute. Workers have been urged to efficiently take care of tangled backlogs and release all the cargo to its destinations. As the situation grew to worker slowdowns and lockouts, negotiators were brought in to find a resolution before the dispute got even worse. The government is working to ensure that this nightmare issue never happens again. Many industries were affected by congested ports, including specialty ad firms, which caused delays in inventory and customer cancellations. So, though it may take weeks to fully resolve this issue and unload all the backed up cargo, a deal will be finalized and the government will continue to monitor so that nothing this severe ever happens again.

Check out the Advantages Magazine article below!

advantages2

Talk About Making “Something” Out of “Nothing!”

By | Euby | No Comments

“How to save rhinos? By turning their dung into paper.”

A small factory in India may have found a way to save rhinos! With a very innovative, outlandish method, Mahesh Bora uses rhino dung, in addition to bits of old hosiery and water, to make paper. That’s right, paper. Believe it or not, rhino dung adds fiber to the paper, and “Bora says the whole enterprise will help save the endangered Asian one-horned rhinoceros” (Chhavi Sachdev, PRI 2015). Poaching and sprawl is quickly depleting the small population of rhinos in Asia. Bora’s idea is that creating an economic dependence on the animals could save the rhino population and encourage people to save the animals rather abuse them. His business, ElRhino, started in his wife’s kitchen blender and now has about 50 employees. “The dung is easy to find; when a rhinos find a good place to poop, they tend to return there for at least 10 days.  And they drop a lot of it, maybe 900 pounds or so in one spot” (Chhavi Sachdev, PRI 2015). Bora has already made a difference in local attitudes toward the rhinos and is continuing to grow by involving entire villages in the making of the paper, lamp shades, calendars, notebooks and other decorative paper. ElRhino’s paper products are even being sold in Europe and each includes a message about rhino conservation. Check out the article here.

elrhino

Continued Success of the Pressure Seal Mailing Process

By | Euby, Printing, Technology Products | No Comments

Good morning,

Often I am asked “why” and “how” I manage to sell so many pressure seal systems and forms each year …year after year…..and my answer is typically the same…. it is a slam dunk ( it is basketball playoff time ) if a client is looking for actual process SAVINGS in both total procurement and processing time costs AND would like to earn a few “Green environment” points at the same time. It is truly one of the few “Green Initiatives” that a company can undertake without additional expense.

Even the USPS loves pressure seal…in fact it performed so well in their systems that they gave Pressure Seal mailers their own “stand alone” category. Simply stated….IT WORKS….IT SAVES DOLLARS and IT IS GREEN! That is a “three-peat” ( more basketball ) that is impossible to beat!

Some clients over the years have been “hesitant” to making the change….however, in over 25 years ( OK it is over 35 years …but that just sounds too long ) of selling pressure seal systems and products..I have NEVER had a client start to convert and not go thru with the conversion, nor have I ever seen one go to pressure seal and then revert back to the old “fold, stuff and mail” process.

The transition, while most think it is difficult, tends to be very fast and easy, as long as the documents are high quality and the appropriate pressure seal machine is purchased. Suncoast reps are all trained to provide both, and I will personally be involved in all Pressure Seal projects at Suncoast….just to insure that “seamless” process.

The documents are very versatile, and can be designed from a simple message document to checks and even direct mail with a return post card or even envelope. In the very near future we will announce a new machine that will allow “multiple pages” in a pressure seal document! More to come on that later…..

Pressure seal docs, when designed and produced properly, and printed and sealed on the appropriate systems, have exceptionally low jam and error rates, keeping the process running efficiently. Proper maintenance is required, primarily for simple wear and tear and / or toner build up, however, it is readily available and affordable. We offer entry-level machines under $ 2,900.00 !

Visit the Suncoast website and watch a Pressure Seal demo….it might be the answer for your growing business…. Economical, Green, Fast, Secure and versatile….

Till next time….
Euby

Direct Mail STILL yields lowest “cost per lead” and highest conversion rates

By | Euby, Uncategorized | No Comments

Yes…it is true!  Direct Mail is still the best in conversion rates and lowest “cost per lead” of all major marketing efforts. The primary reason is that Sixty-Five ( 65% ) percent of all consumer age groups have purchased as a result of direct mail !  ( DMA Factbook 2013 )  Further, the DMA Factbook 2013 also shows that the cost per lead of direct mail is on par with print and pay-per-click and is substantially less than telemarketing….. and the The Print on Demand Institute reports that direct mail beats all other channels tested for conversion rates…both in lead generation as well as “buy now” offers. Post cards offer the most economical medium of direct mail, and the USPS states that they are the mail format most

likely to be read or scanned.  Of course, personalized mail ( using PURLS and other personalization formats ) greatly increases the success percentages.!  And the newest print technologies of “3-D” and “Dimensional” imaging trump the standard formats by over 250 % while only increasing the “cost per lead” by 50% !  Now that is ROI !

If you are not familiar with “3-D” or “Dimensional” printing….keep an eye out for your invitation to the October 1 st SMI Trade Show !  You will immediately see and FEEL the impact that this technology provides.    If you have not received yours…please send me a quick email note to insure we have one sent out to you immediately.  I look forward to seeing you all there…..

Till next time….       Euby

 

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