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News and Events

Our Dear Friend William “Bill” Ineson

By | Euby, News and Events | No Comments

Suncoast would like to recognize the life and friendship of a great man. Services were held Saturday evening and Randy “Euby” Eubanks rode William’s Harley with his widow to the services where his “bike” was displayed in memorial to him in the lobby as a standing room only crowd arrived for the life celebration.


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Paper Industry Making a Comeback

By | Case Studies / Articles, News and Events | No Comments

The paper industry is fighting back against technology. Though the paper and packaging industry is still a $132 billion industry, paper is absorbing a 5% loss in revenue each year. With the help of the USDA program that helped milk companies produce the “Got Milk?” ads, the paper & packaging manufacturers have launched a multimillion dollar ad campaign to remind today’s digitally revolutionized world that paper can “solve problems,” provide “an outlet for our creativity” and “connect us in personal, meaningful ways.”


The campaign aims to spark and reaffirm the need and desire for paper again. As shown in their creative ad featuring a little boy writing letters to his father overseas, they simply want to show people that meaning and value paper can bring to their lives.

(Click here to see the ad and read more information about this campaign).

The target audience in this campaign is people that are called expressives: educated, working people who like paper but aren’t using it as much anymore. These people are constantly faced with technology and are pushed to decrease paper consumption. The campaign is designed to remind people how paper connects and enriches lives…it will eventually evolve to include education about recycling and sustainable forestry.

Print Marketing with QR Codes

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In today’s fast paced, technologically advanced world, people rely on mobile devices to remain always connected to the world and have quick and easy access to everything. In the last few years, marketers have been using small, eye-catching black and white squares on marketing material that is can be scanned by a mobile device. These QR codes are great for “quick response.”

Unlike a typical bar code, QR codes provide more information and enable anyone with a web/camera-enabled phone to scan the code for information. Marketing materials become more interactive and exciting because they can deliver information to consumers – phone numbers, text messages, app downloads, photo galleries, and website links for shopping or videos.

static_qr_code_without_logoQR codes have made print more interactive and exciting. Younger, tech-savvy customers now feel more connected with media such as newspapers and magazines. Now the codes appear everywhere and help many marketing  campaigns become more successful and reach a larger, more varied audience. Digital marketing adds more interactivity, information and measurability to other forms of marketing; they integrate print and outdoor marketing efforts with your website, email, social media and mobile marketing efforts.

Scan the QR code to the right to check out Suncoast’s Facebook page!

New Overtime Rules for 2016

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A recent rule change by President Obama could possibly make millions of workers eligible for overtime impacting businesses of all size and all industries nationwide. The rule is set to go into effect in 2016.

Some background … The  Fair Labor Standards Act (FLSA) determines minimum standards in four main areas of federal labor law: minimum wage ($7.25/hr), overtime (time-and-a-half pay), definition of “hours worked,” and standards for record keeping of time and wages.  The FLSA was established to increase the federal minimum wage and address treatment of specific classifications of workers. They determine the rules for exempt (salaried) and non-exempt (hourly) employees.

There are a few rules required for an employee to be considered exempt from the FLSA, however there is one that President Obama aims to change … the minimum salary requirement.

Now, according to the FLSA, an exempt employee must be paid a minimum of $455/wk or $23,660/yr. President Obama intends to change the rule by increasing the minimum pay from $455 to $970/wk, or from $23,660 to $50,440/yr.

The minimum salary level is meant to cover all professionals with high skill levels, executive level responsibilities, and significantly higher income than the average worker. This threshold for the “exempt” salary has remained unchanged since 1975 when it was last modified … 40 years unchanged!

So what does that mean for your business?

This significant change will likely affect many workers in your business, and with the newly raised threshold, businesses will have to pay the workers that fall below the threshold overtime if they exceed 40 hours. So, for all employees who currently earn between $23,660 and $50,440per year, employers will have to reclassify them as non-exempt, track their hours, and pay them time-and-half for hours over 40 per week. Many businesses must now find out how many employees will be impacted in this change and develop a plan for managing and tracking time.


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Our trade show is right around the corner! RSVP soon so you don’t miss  your chance to “Make a Splash” this year!

Tribute to a Great Man

By | Euby, News and Events | No Comments

in lieu of flowersRandy “Euby” regretfully announces the passing of his father Clarence Eubanks. He was a great man, father, grandfather, mentor, example for all and another grand U.S. war hero of the greatest generation! He led a wonderful life and left an incredible legacy.

Our condolences to the Eubanks family whom respectfully requests that anyone wishing to pay their respects send a donation, in lieu of flowers, to Clarence Eubank’s favorite museum the D-Day WWII museum in New Orleans, LA. Follow the link below if you wish to pay your respects to a great and honorable man.


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Why Should You Attend Trade Shows?

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trade show make a splash

With Suncoast’s Trade Show coming up Thursday, May 21 … here is exactly why trade shows are beneficial to you.

There are many advantages to attending trade shows, whether you are a retailer or wholesaler. Despite any travel expenses and/or registration fees you may encounter when attending a show, the value more than outweighs the cost. Trade shows allow you to gain valuable experience, knowledge, product exposure, and more.

Trade shows are a great way to keep up with industry trends, new products and resources that are available to your business. Walking the trade show floor can easily tell you what you need to implement in your marketing campaign and what you might need to put away for a while. Shows allow you to see the best of the best and what’s hot from many different suppliers …  it’s like walking through hundreds of catalogs and interacting with an expert from each to help you find what is best for you.

Physically seeing, touching and comparing items at a show is a great way to stimulate new and creative ideas that will help promote your business. Not only that, it is the best way to make a relationship with vendors you can trust and gain business from who you might not have had the chance to outside of the show.

Trade shows are also a great way to generate leads and make relationships with potential customers. Collect business cards and directory contacts to add to your database of contacts. Trade shows are powerful educational tools and networking events that exposes you to new people, new businesses and new creative ways to enhance and promote your business.

Not only can you network and make strong relationships with vendors, you will get answers right away since communication is immediate and easy.

And do not forget … trade shows are also fun! Having fun gives you the energy and motivation to work and better your business. Value each opportunity to attend a trade show, and sign up today! Suncoast Marketing’s “Make a Splash!” Trade Show is only three weeks away!

Click here to read more from “Ten Reasons to Attend Trade Shows.”

The American Fine Wine Competition Gala raised thousands for Deliver to Dream!

By | Euby, News and Events | No Comments


As a proud sponsor, Suncoast was part of a great event by American Fine Wine Competition that helped raised thousands of dollars for Deliver the Dream on Friday, April 24th. The Gala began with a “Sparkling Reception,” a silent auction, and the sounds of a classical guitar. More than 700 wines from the competition were showcased during the magnificent wine-centric dinner!

Read more about the Gala event and find out the results of the competition on AFWC’s website!

Administrative Professionals’ Day!

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Suncoast Marketing, Inc. appreciates its employees who work hard every day to make Suncoast a great company and an even better place to work. On Administrative Professionals’ Day, we are now enjoying personalized, Suncoast CROSS pens!



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Suncoast is very Customer Service oriented. Very dependable and a delight to work with. Management is superb.
Neville J.
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