Holiday Gifts for Clients and Employees are a huge business each year. Everyone wants to get the most impact for the dollars they spend…and I have some great survey results that I will share below that will help you “target” that impact in future purchases! The Survey Says……
According to the 2012 Holiday Gift Survey…over 50% of respondents list a products “Reputation for Quality” as their number one attribute for great gifts. They simply do not want a cheap gift for the sake of receiving a gift. So if you are thinking of giving….go strong or stay home!
Another interesting number for Euby was that 63% of employers purchase employee gifts each year…and the amount that they spend per employee has stayed steady the last few years. I would have expected a reduction due to the poor economic conditions of the last few years….and almost all wanted to keep the spend UNDER $ 50.00
The most popular gifts in the eyes of the employers for their employees were….. in percentage order …. 1) Gift Cards 27% 2) Apparel 25% 3) Food 22% 4) Cash Bonus 17% ( really…cash was 4th ??? ) 5) Padfolios / Pens / Drinkware all at 13%
The most popular gifts in the eyes of the Business owners to their clients were…in order…. 1) Food 28% 2) Bags and totes 19% 3) Apparel 18% 4) GIft Cards 17% 5) Padfolios, Pens and drinkware 13%
These were very surprising numbers to me….and I found them quite interesting! I hope you did also. Put the knowledge to good use…place it in your calendar for Oct 1 st next year…and make decisions accordingly for both groups!
That is it for this years blogs…see you in 2013 ! All the best! Euby