Social Media Marketing
Face to Face sales calls obsolete??? Not on Euby’s watch!
Wow…that is a BIG number! It appears those that pronounced the “QR Code” era over were a little “pre-mature” with their forecasts!
According to ScanLife …trending shows that “mobile bar code” scans SURPASSED the 16 million mark in Quarter 2 ! A 35% growth from
Quarter 1 globally !
The “ScanLife” app has surpassed the 20 Million download mark also ..with June producing the highest ever monthly scans ! This pushes
the numbers past the mark of “early adaptor users” and into the “main stream users” arena !
This data was culled from the ScanLife Reporting Platform and represents a wide-angle look at the entire market. The 2 D bar code
scanning traffic, like the QR Codes, may originate with ScanLife of other third-party apps !
Want to see more…go to them directly at firstname.lastname@example.org
Have a great weekend…. till next time…
I know you have not seen anything from me for a couple of weeks…and I apologize…just too much “Euby Travel” and not enough hours in the day! I should be back “on track” after this long weekend…..but then……OK..back to the blog….
You have no doubt heard the stories of “FaceBook Posts” coming back to haunt job applicants and cost them the opportunity to secure a position that they really wanted….you have even read about that here last year when I recanted a story from a presenter at one of our PSDA CEO conferences. After reading yet another industry report in Print Pro’s by Lisa Lori, I thought it might be prudent to again remind all of us about the dangers of random posts, and especially those fueled by anger, emotional events or the most dangerous…”intoxicated posts”!
Attorneys are having Social Media specialists dig deeper and deeper into clients as well as opponents Social Media posts. They are winning cases by producing evidence that would have previously been un-attainable…but for reasons we have blogged about before…people feel “comfortable” with Social Media…thinking of it as a “cocktail party” where everyone is saying “stuff” that no one will remember in the morning anyway…..but with this type of party..you leave a paper trail!
It does not matter if you are an employee or an owner…what the employee posts can impact not only that employee but also that COMPANY! Yes…you can lose your job over an employees post. It happens quite frequently and you need to make sure you have done your due diligence as an employer to protect you and your company…..just as much as the employee needs to stop and think and refrain.
You need to consider the following….
Social Media posts can provide lots of information both negative and positive when you are looking for a job or when an employer is looking at you for a job…and they DO look. Don’t post something you will regret !
If you search for a short period of time…you can find “trade secrets” of other companies being bantered back and forth by disgruntled employees and / or ex employees. Don’t leave your company open to this!
If you own a company or even manage for a company, make certain you have a “Social Media Policy” and be sure to enforce it. If you do not…you will not be protected.
Your company can he held liable for what an employee posts…. be sure you are protected and make certain someone reviews for malicious posts and reports.
Go ahead and invest in an experts advise and prepare a “Social Media Policy” for your company or organization. And make sure you have your own “Personal Policy” to avoid future unexpected issues of a personal nature.
As the old commercial stated …pay me NOW or pay me LATER…. use the same approach…pay for a little “prevention now” and avoid the higher price of the “cure” later on…….
Have a great Memorial Day weekend! Stay Safe ! Euby
I received a news letter from a fellow Boca Chamber member “Danburg Managments Ken Silberling” with the headline “The worlds two most powerful men come to Boca in one week”….it caught my eye …as I knew that President Obama had made a few campaign stops at Lynn University and a few other South Florida locations earlier in the week ( and witnessed the traffic mess personally ) but who was the other? As I read the article I found out that the “other” was non-other than Justin Bieber? I laughed out loud when I read the comparison of President Obama and Justin….but there was a valid reason he had made that statement.
Justin has 20 MILLION Twitter followers versus Obama’s mere 14.1 Million… Justin leads the President on Facebook fans also…. 42.1 Million to the Presidents 25.9 Million…….and to put it into further comparison …Biebers followers will soon outnumbner the total number of votes that President Obama received in the last election! Now that is impressive ….
He took his thoughts futher about this into the area of how Social Media has changed how we recieve our news…. even with both making the front page of the Sun Sentinel ….he found out about Biebers visit from a text his 15 year old daughter sent him….and the Presidents visit over the web earlier….. just a few years ago….neither would have been a source for him learning about anything….and now his more “traditional news methods” were so “after the fact” that they were irrelivent.
I know there are still a lot of “non-believers” in the power of Social Media, and they insist on continuing to “market” the way they always have……and I understand comptely….I am after all a very recent “convert”…..but when you realize that if President Obama and Justin Bieber both posted the same information on their Facebook pages…over 65,000,000 people would have access to that information immediately! What other media could give you that exposure? And not for nothing…but for NOTHING! FREE!!
If you and your company are not building “followers” and “likes”….. …you are most certainly falling further and further behind in the race for “mind share”! You do not have to “jump in the deep end” from the start…Talk to your Suncoast representive about an “entry level” program …and just get started. My guess is that once you get your feet wet…you will see the value and increase your investment rapidly. Give it a try…programs start as low as $ 295.00 per month and you only need to agree to a “3 month” test to get in the game! Why wait…. start your “new marketing” now ! Till next time….. Euby