QR Codes – One great one with Kate Upton ( Got you attention now? Check out the picture! and 15 epic failures !

15 Of The Worst QR Code Fails Of All Time

Laura Stampler | Mar. 27, 2013, 10:09 AM | 109,287 | 6
  • Check out this link regarding QR Codes…I usually post my own written blogs …however this one was so entertaining that I felt it would be
  • best to simply copy and paste !  Give Laura credit…she did a fine job with this one!
  • Happy Passover and Happy Easter Sunday to all of my friends……wishing all of you “all the very best”
  •                                                                                                                                                                                                                                     Euby
  • BE SURE TO CLICK THE LINK FOR THE EPIC FAILURES WITH QR CODES!!!!!

 

kate upton gillette

Gillette

Kate Upton’s Gillette ad is a rare example of what might make people scan.

Gillette made headlines recently for an ad starring Sports Illustrated swimsuit model Kate Upton and the gimmick people love to hate: a QR code.

Click here to see the worst QR codes ever>

When people read Upton’s mind by scanning the QR code displayed in her thought bubble, they find that the model thinks it’s “very important” for men to shave “down there.”

While is actually a pretty smart way to get people to actually scan the dreaded QR code, the phenomenon is often so poorly executed that it has become a joke in the industry. There’s even a Tumblr titled “Pictures of People Scanning QR-codes” that boasts zero images.

Brad Frost and Craig Villamor, friends and a mobile web strategist and a principal architect at Salesforce.com, respectively, started a blog called “WTF QR Codes” that is entirely dedicated to the worst of the worst QR codes. From QR bikini bottoms to requiring people to cross the dangerous third rail of a subway track to scan the code.

“It turns out we weren’t the only ones that thought that a lot of these codes are ridiculous,” Frost told BI.

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Tags: Just Plain WrongAdvertisingQR CodesKate UptonFeatures | Get Alerts for these topics »

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Another NEW Technology…….A Simpler Way to Connect the Physical with the Virtual

Greetings to all from the “Traveling Euby”!  Sorry for the long pause since my last post however the travel schedule has had me spending far too much time on the road and very little at my desk or even sleeping!  And yes…I am off on the road again on Monday with a business trip to Aruba and Curacao before returning at the end of the week.  And YES it is a business trip….can’t even work a dive in…and I have never dove at either location!  One of these days  for sure…..

But I digress…and the real reason for this post is to share a most interesting new technology that I just read about on-line.  I picked it up in the Wall Street journal on-line as written by Stephen Dorner the Tech editor at WSJ.  It describes the new technology that won their WSJ Gold Award this year.

THe company is Printechnologics GmbH of Chemnitz Germany.  The new technology is called “TouchCodes” and enable publishers and consumer products labelers to print invisible codes on any printed item that can instantly read with any touchscreen device. It functions just like a QR Code except you can place it on any touchscreen or any touchscreen on the TouchCode and it will instantly connect you to the information, website, video etc.

The TouchCode technology has a couple of big advantages over the QR Code!  It is SIMPLER to use….. simply place it on the touch screen and you are DONE!  The invisible code immediately connects you !  No need to summon the camera on your device and take a shot of a bar code.   The other big advantage is “security”. As we all now know the black and white patterns of a QR code can be easily copied and that presents a problem when payments are involved.  Since TouchCodes are invisible…that is not an issue.  ( at least not yet…until someone figures out how to scan them…and they probably will )

Lastly TouchCode is less expensive than RFID so it positions TouchCode neatly between the costly RFID and the and QR Codes.

The company is already licensing the technology and the product is proving extremely attractive for many!  If you google the TouchCode term and the company name you can read more about it.

Until next time…. Euby

P.S.  Please do not forget to VOTE !  Every vote counts!

ScanLife Trending Shows Mobile Barcode Scans surpassed 16 Million in Q2 !

Wow…that is a BIG number!  It appears those that pronounced the “QR Code” era over were a  little “pre-mature” with their forecasts!

According to ScanLife …trending shows that “mobile bar code” scans SURPASSED the 16 million mark in Quarter 2 !  A 35% growth from

Quarter 1 globally !

The “ScanLife” app has surpassed the 20 Million download mark also ..with June producing the highest ever monthly scans !  This pushes

the numbers past the mark of “early adaptor users” and into the “main stream users” arena !

This data was culled from the ScanLife Reporting Platform and represents a wide-angle look at the entire market.  The 2 D bar code

scanning traffic, like the QR Codes,  may originate with ScanLife of other third-party apps !

Want to see more…go to them directly at  scanbuy@globalresultspr.com

Have a great weekend…. till next time…

Euby

A QR Code Update….

Good Saturday afternoon everyone!  I hope you are enjoying your weekend….and while I have blogged a great deal on QR Codes….I had another very interesting read forwarded to me by my partner Norm Cantelm from one of our manufacturers newsletters….there are some outstanding statistics in the article and I wanted to share them with you.  You know “Euby” is a big fan of the QR code and the other upcoming options ..( see previous blogs ) but to be printing products without a QR code in today’s market is really a “marketing miss”!

Think about it…it is hard to go anywhere and not see them today..the movies..on buses…on the bus benches…in the grocery store…at CHURCH ( yes…they are even in the bulletins now ) so why not “join the crowd” and spread your information in another fashion.  Two years ago I accepted the excuse that “they were not that widely accepted or recognized…but today..that is simply not the case.

Reports show that  only 4% of print ads in th US contain some form of 2D or QR code in 2011, with nearly half of them taking the viewer to a “general site”.  One quarter linked to a “brand building” campaign and 13% to a video, and 8% to a registration page.  Early in the year the code to ad rate was at 1% to 2% on average, however, by September that rate was at 6% and climbing…. so in only 9 moths the usage rate grew an incredible 600% !   We have talked about the other options in previous blogs….MS Tag, JagTag, and others….but reports show that the good ole QR code garners 87.8% of the market !  I will take that percentage any day !

Industry use of the codes varied with retail at # 1 ,  technology at #2,   finance # 3 and  personal care # 4  rounding out the largest markets.  Marketing firms are obviously still not “sold” yet…as evidenced by Home Depot only using codes in 26% of their ads and Ace Hardware only 8% of their print marketing.

One “future thought” to keep in mind is that QR code technology has over 40 levels and our current “smart phones”  ( are not as smart now as they will be ) can only read levels 1 thru 4….so there are a lot of unexplored opportunities with the QR codes going forward……  Keep yourself informed…. Euby will do his best to share this type of information as it is made available to him…so until next time…. Enjoy the upcoming Passover and Easter celebrations with your families….and just for fun…make note of the “QR” codes you see during the times together….you will probably be surprised.     Euby

QR Codes or Microsoft Tags? Which is the primary market tool of the two?

 

Happy New Year !

We have had a difficult decision in the marketing process when faced with the use of the QR Code and the Microsoft Tag.  Some used the QR code and others the Tag…and then some ( like Suncoast and our cards..)  included both on occasion….and that may have actually led to even more confusion.

Over the past couple of years the QR code has really flexed the muscle….and has far more “public” recognition ( extremely important in the market place ) than the Tag…..and that has led Microsoft to announce a “one stop shop” for Marketers with the Tag, QR and NFC ( Near Field Communications ) all in one extension.  Brands now can have the freedom to choose the format best for their marketing efforts…and the consumers will have the ease of use of one reader to use for any of the formats. This decision by Microsoft has been met with a great deal of market enthusiasm and support. Obviously, Microsoft did not want to make this concession…they prefer to always “win” but while they are stubborn they were not about to take a “second” position ….. so the old saying goes….”if you can’t beat um…join um”…..and they have done just that!    I have attached a link to a great read about the decision and the market impact!  Enjoy !  Euby

http://tag.microsoft.com/community/blog/t/microsoft_tag_announces_one-stop-shop_for_marketers_tag_qr_and_nfc.aspx