On line retailers have came full circle and they are trending toward physical stores to complement their on line offerings!
Cross Media marketing is a MUST !
Wow…that is a BIG number! It appears those that pronounced the “QR Code” era over were a little “pre-mature” with their forecasts!
According to ScanLife …trending shows that “mobile bar code” scans SURPASSED the 16 million mark in Quarter 2 ! A 35% growth from
Quarter 1 globally !
The “ScanLife” app has surpassed the 20 Million download mark also ..with June producing the highest ever monthly scans ! This pushes
the numbers past the mark of “early adaptor users” and into the “main stream users” arena !
This data was culled from the ScanLife Reporting Platform and represents a wide-angle look at the entire market. The 2 D bar code
scanning traffic, like the QR Codes, may originate with ScanLife of other third-party apps !
Want to see more…go to them directly at firstname.lastname@example.org
Have a great weekend…. till next time…
Visa and Mastercard are investigating a large data security breach at one of the main companies that processes transactions for them. Global Payments, an Atlanta based company improperly exposed private customer information on an estimated 1 to 3 MILLION clients. This does not mean that those cards WILL be used fraudulently, but they COULD be. Unfortunately Global Payments has not responded very rapidly to the inquires and investigations by Visa and Mastercard so the banks affected have not been given the information to notify the clients and replace the cards as yet. As a result everyone with a Visa or Mastercard should watch their accounts a little more closely and frequently over the next few weeks until this mess is cleaned up. The breach occurred from late January to early February and included Track 1 and 2 data…..that includes Names, Card Numbers, Validation codes and in some cases card users address. This is the second breach at Global in the last 12 months…and their stock is taking a beating as a result. Hopefully this will not affect you …but be cautious. Euby