Yes…it is true! Direct Mail is still the best in conversion rates and lowest “cost per lead” of all major marketing efforts. The primary reason is that Sixty-Five ( 65% ) percent of all consumer age groups have purchased as a result of direct mail ! ( DMA Factbook 2013 ) Further, the DMA Factbook 2013 also shows that the cost per lead of direct mail is on par with print and pay-per-click and is substantially less than telemarketing….. and the The Print on Demand Institute reports that direct mail beats all other channels tested for conversion rates…both in lead generation as well as “buy now” offers. Post cards offer the most economical medium of direct mail, and the USPS states that they are the mail format most
likely to be read or scanned. Of course, personalized mail ( using PURLS and other personalization formats ) greatly increases the success percentages.! And the newest print technologies of “3-D” and “Dimensional” imaging trump the standard formats by over 250 % while only increasing the “cost per lead” by 50% ! Now that is ROI !
If you are not familiar with “3-D” or “Dimensional” printing….keep an eye out for your invitation to the October 1 st SMI Trade Show ! You will immediately see and FEEL the impact that this technology provides. If you have not received yours…please send me a quick email note to insure we have one sent out to you immediately. I look forward to seeing you all there…..
Till next time…. Euby