Everyone is a Salesperson and Customer Service representative….
Yes…it is true! Direct Mail is still the best in conversion rates and lowest “cost per lead” of all major marketing efforts. The primary reason is that Sixty-Five ( 65% ) percent of all consumer age groups have purchased as a result of direct mail ! ( DMA Factbook 2013 ) Further, the DMA Factbook 2013 also shows that the cost per lead of direct mail is on par with print and pay-per-click and is substantially less than telemarketing….. and the The Print on Demand Institute reports that direct mail beats all other channels tested for conversion rates…both in lead generation as well as “buy now” offers. Post cards offer the most economical medium of direct mail, and the USPS states that they are the mail format most
likely to be read or scanned. Of course, personalized mail ( using PURLS and other personalization formats ) greatly increases the success percentages.! And the newest print technologies of “3-D” and “Dimensional” imaging trump the standard formats by over 250 % while only increasing the “cost per lead” by 50% ! Now that is ROI !
If you are not familiar with “3-D” or “Dimensional” printing….keep an eye out for your invitation to the October 1 st SMI Trade Show ! You will immediately see and FEEL the impact that this technology provides. If you have not received yours…please send me a quick email note to insure we have one sent out to you immediately. I look forward to seeing you all there…..
Till next time…. Euby
Good Saturday afternoon to everyone !
A wise man once said that only “we can limit ourselves”!
No one else can do that …under any and all circumstances, we humans are capable of overcoming any and all obstacles. It is not
always easy…and sometimes it looks improssible…however, we have all learned that while it might prove improbable at the time,
there is nothing that is impossible.
Check out this link below…. A “Human Powered” helicopter !
They thought BIG and they definitely thought “OUTSIDE THE BOX”……
If we transfer that thought process into our “Business” thoughts …we cannot fail ! We only succeed when we think success and
ACT ON IT !
Let’s all try to start “Thinking BIG” and “Outside the Box”….and make the second half of this great 2013 year….SPECTACULAR! Let’s
all fly together…. START TODAY !
Heading to Chicago for a PSDA Board Meeting…and I will strive to approach everything with that mindset…..
Till next time…. Be Safe and Successful… Euby
It is NOT just SilkScreen and Embroidery as choices now for apparel…
Think Past Print…think Printed Communications!
On line retailers have came full circle and they are trending toward physical stores to complement their on line offerings!
Many of you may not be aware, but I have been a member of the Boca Raton Chamber
of Commerce for the last few years. Over my many years in this business, I tried out
several different chambers, and honestly never felt that I received enough from those
associations to warrant my time invested. After being pushed hard to join, I reluctantly
did, and it has proven to be the most effective networking and business development
group I have ever been associated with…..I even attend a twice monthly leads group
that will tell you that they are “the best darn leads group in the galaxy” !
If you are not a member…and are wanting to network and grow…I invite you to be my
guest for a leads group or a Chamber breakfast and see what all the Boca Chamber has
to offer. Just let me know if you are interested and we will set it up.!
Now …with that Infomercial over…I will share a little knowledge that I obtained from
one of my leads group partners… Rick Schuster ( Great Realtor if you need one…he
can make the impossible happen…..) on how you can “train” a flea…..see the following:
Do you know you can train just about anything….you can even train a flea! It’s true…..
Fleas can jump extremely high ….many times their own height…to approximately 13” ….
pretty impressive isn’t it?
If you take a flea, and put it in a 12” high bottle, and put the top on it, the flea will
continue for a day or so to jump up and crash into the lid over and over again…and
then …after a while…will start to jump only about 11.5” high to stop just short of
the impact with the lid.
You can then take the lid off…and the flea will NEVER jump any higher..and will stay
in the bottle.
As a sales representative or a business person, how many of us have been conditioned to
“stay in our bottle” ?
My guess is that this situation exists in all of us….more so in some than others.
We really have to “Think outside the bottle” ….don’t allow the number of “no’s”
you receive to in any way limit HOW HIGH you strive for.
Don’t get me wrong…do not spend your life beating your head against the top…but
drop back down….regroup, rethink, retool, reinvigorate and go back in harder, higher,
faster and smarter! Leave that “bottle” behind…..
Think outside YOUR bottle.
Have a wonderful Memorial Day Weekend…..and please do not forget those that gave
so very much for all of us ! May God bless them, their families, you and America! Till