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Google Hummingbird and the Keyword…..what you need to know …..

You have probably heard it already…but Google announced at it’s 15th anniversary ( what an amazing 15 years for them ) that it had a new algorithm impacting more than 90 percent of all searches worldwide ( another amazing statistic when you think about it ! )   Google calls is “Hummingbird” …and they have labeled it to be perhaps the “largest change to the algorithm since 2001 !

Many of our “Marketing brothers and sisters” became very nervous with the announcement……….but the new Hummingbird had been up and running for more than a MONTH when it was announced…..and NO ONE even noticed!  ( sounds good and bad in some ways doesn’t it ? )

Hummingbird allows the Google search engine to do its job even BETTER…thru an improvement in “semantic search” …… as conversational search becomes the norm….Hummingbird will actually add understanding to the intent and contextual meaning of terms used…….so many pages not previously found …will suddenly be found.

Google’s algorithm will continue to be a complex mix that weighs the relevance of a page …..so if you have been progressing all along with SEO….you are fine. SEO will require a better understanding of your audience….beyond keywords.  It will still be about measuring the content…not just the keyword.  Now we can measure the value that the pages are generating for you and what types of content are generating you the greatest ROI…isn’t that really what it is all about?  After all …even if you have great “content” but it is not driving traffic to your site or creating “engagement”….it is really not doing a good job for you.

With a clear understanding of the performance of each page you can better direct your focus and resources going forward.  Contact your SMI SEO Sales professional and schedule a time to discuss this further….and make your SEO much more profitable.

We will certainly revisit this further in the near future…but for now…I will say only that I wish each and every one of you only the “Happiest of Holidays” the “Merriest of Christmases” and a safe, healthy and prosperous New Year….wishing you all the very best in 2014 and beyond.

Euby

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