Promotional products are very useful, but how do you know which products are best and where to use them? Promotional items allow you to reach your target market and leave a lasting impression. Something as simple as a pen sitting on someone’s desk or a magnet on the refrigerator could remind them to call you for their business. Identifying your target market is a key deciding factor in what promotional items to use. The right products in the right hands can create thousands of high quality impressions for much less costs than traditional media such as TV, radio, newspapers or magazines. Every time your product is seen, your name is remembered and associated with good feelings of gratitude because you gave them something. Promotional items lead to more impressions through an extension of your target market; every time someone sees the item being used, or borrows the pen for example, another impression is created.
“If you choose the right product for the right target market, you receive thousands of targeted advertising impressions for much less than they would cost in any other advertising medium.” -Eaton