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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding | Wiley
Kommunikationsforum | Hvad skal der til for at skabe et stærkt corporate brand? Hvordan leder man et brand igennem sine mange forskellige stakeholdere? Ny bog af Majken Schultz og Mary Jo Hatch
The Cycles of Corporate Branding: The Case of the LEGO Company | Semantic Scholar
Majken Schultz | CBS - Copenhagen Business School
Organizational Identity: A Reader (Oxford Management Readers): Hatch, Mary Jo, Schultz, Majken: 9780199269471: Amazon.com: Books