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Importance of Imagery in Branding

In marketing and  advertising, imagery is essential to portraying your brand and promoting your message to a consumer. Imagery evokes an emotional connection with the consumer the second he/she sees your logo.

Immediately upon seeing the logo, people remember experiences and feelings from the past that are associated with the product. That being said, brand imagery has an incredible influence on consumers’ purchase decisions whether they their emotional connection to the brand or not. Most importantly, according to Color Matters, “A single image delivers a lot of information in a very short time because we perceive an image all at once, whereas reading or hearing often takes significantly longer to process the same information.” An image demands an immediate response.

It takes a lot of time and work to develop logos and visuals to reach consumers effectively and have significant impact on purchasing decisions.

So, next time you are thinking to brand yourself or start a marketing campaign … think of Suncoast. Our in-house graphics department, SMART, (Suncoast Marketing Art) can help you make an impression and positively impact your marketing strategy! Trust imagery in branding to work and stand out from the crowd!

To read more about imagery in branding, click here.



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I just wanted to send a note and thank you for all of your help sourcing materials and pricing for our upcoming LATAM Annual Conference. You made the process easy, and I knew we were in good hands! I look forward to working with you again in the future.
Kelly S.SmithBucklin Corporation
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