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Just how often are you “seduced” ?

By January 15, 2012 Euby, Uncategorized No Comments
Euby and Suncoast Marketing often engage the services of Bruce Cameron of FrontLine Marketing for customer service and sales training.  Bruce brings a fresh and energetic approach to training and behavior modification that makes learning fun!  

Frontline publishes a newsletter “Sparks Fly” that always shares a few insights into human behavior…..and Euby found this weeks to be extremely interesting…..OK… I admit it …the first line pulled me in….but then…that is great marketing! 

And…I felt compelled to share it with you !  Enjoy the read…and the thoughts….contained below!  YOU are being SEDUCED again !     Euby

Shared with you from “Sparks Fly” …..FrontLine Marketing and Bruce Cameron

 

You are being seduced everyday.
And even though you may   argue that you aren’t getting that much action ….

I can assure you from   years in advertising, marketing and public relations, that YOU are all   advertisers think about and a very real seduction tool they use is emotional   contagion.

Elaine Hatfield is a   leading research psychologist in the area of emotional contagion and here is   how she describes it.

“When people are in a   certain mood, happy or sad, that mood is often passed on to others. When we   talk to people that are depressed, we can feel depressed. When we talk to   people that are happy we are likely to feel happy and good about   ourselves.”

OK. So why is it in your   best interest to not only learn about it, but to learn how to use it?

Guys, maybe you think that   emotional contagion is harmless, more a female, ‘feeling thing’ and that your   actions are not dictated by emotions.

No doubt you’ve heard   about the power of first impressions and that we make up our mind about   someone in 60 seconds. Hear this! Actually not only do we decide how we   ‘feel’ about someone in about 2 seconds, but virtually all of our decisions   are made emotionally. We then back up our decision with rational thinking.   Regardless of the product, we vote emotionally, then rationalize.

Consider this. We are exposed   to over 3,000 call to action messages a week (advertising).  And the   explosion of communication technology, like smart phones, MP3 and tablets   gives advertisers more outlets from which to lead us to a desired outcome.

Emotional contagion is   used everywhere. For example, the laugh track used in situational comedy’s is   an example of emotional contagion in action. Laughter influences others to   laugh. And it is widely believed that an action creates a feeling. In our example, laughter creates a   feeling of happiness. If we feel good, then we are more likely to like and   watch the tv show. The more we ‘like’ and identify with what we are watching,   the more opportunity for advertisers. 

Seduction   is fun.

We have a choice. We can either continue   being seduced unconsciously or we can become aware, learn and gain power over   the choices we make and the messages we send. We can become active   participants in being seduced and in seducing. And really, isn’t it much more   fun when we have a clue and get to play too?

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