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Make Greener Marketing Decisions

going-green

In honor of Earth Day, April 22, take a moment to reflect on this great place we live in and the impact you make every day. Going green is a big issue that many people care about. Earth Day gives us a day to demonstrate our support for environmental protection, so why not extend that into your business. There are simple ways you can incorporate environmentally responsible practices in your marketing initiatives.

Today’s increasing use of technology in and out of the workplace is great for our environment. Printing and handwriting are fading into our past. Technology helps but there are still more ways you can further your go green initiative in digital marketing. When sending an email campaign, for example, add a phrase that asks the reader to please consider the environment prior to printing this email. It’s that easy.

According to an article in Business 2 Community, “89% of the nation is willing to purchase at least one kind of product that has a positive impact on the environment.” So, if you have any products that promote a green initiative, promote those to help your brand lead by example. You could also start ordering supplies from local business vendors to reduce carbon emissions.

Use Eco-friendly products as giveaways! People get excited about giveaways … so get them excited about going green at the same time! For example, give out reusable water bottles, solar chargers, recycled paper (like ElRhino‘s paper!) and reusable grocery bags instead of environmentally harmful items.

So … Suncoast challenges you and your businesses to save the environment and GO GREEN!

Read more tips in the Business 2 Community article and check out ElRhino’s paper that saves the rhinos and the environment in India!!! (links above).

 

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