People prefer promotional products, remember them more, and have a more positive attitude towards them versus television ads! Promotional products are more credible and lead to more referrals than other forms of advertising.
Many traditional forms of advertising and promotion are losing ground to newer media. This trend presents opportunities for the promotional products medium. However, very little research exists documenting the effectiveness of promotional products when compared to and combined with other traditional forms of advertising such as television and print.
To further research this, a study utilizing the most critical demographic group ages 18-34 years was conducted for PPAI by researchers at Louisiana State University and University of Texas at San Antonio. Those in the 18-34 age group are among the hardest for marketers to reach, one that nicely coincides with the population available in a university setting. From an advertising perspective, this audience is usually highly desirable.
Follow the link below to read more about the study!