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QR Codes or Microsoft Tags? Which is the primary market tool of the two?

 

Happy New Year !

We have had a difficult decision in the marketing process when faced with the use of the QR Code and the Microsoft Tag.  Some used the QR code and others the Tag…and then some ( like Suncoast and our cards..)  included both on occasion….and that may have actually led to even more confusion.

Over the past couple of years the QR code has really flexed the muscle….and has far more “public” recognition ( extremely important in the market place ) than the Tag…..and that has led Microsoft to announce a “one stop shop” for Marketers with the Tag, QR and NFC ( Near Field Communications ) all in one extension.  Brands now can have the freedom to choose the format best for their marketing efforts…and the consumers will have the ease of use of one reader to use for any of the formats. This decision by Microsoft has been met with a great deal of market enthusiasm and support. Obviously, Microsoft did not want to make this concession…they prefer to always “win” but while they are stubborn they were not about to take a “second” position ….. so the old saying goes….”if you can’t beat um…join um”…..and they have done just that!    I have attached a link to a great read about the decision and the market impact!  Enjoy !  Euby

http://tag.microsoft.com/community/blog/t/microsoft_tag_announces_one-stop-shop_for_marketers_tag_qr_and_nfc.aspx

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It has been nothing but a pleasure partnering with Chris Scala and Suncoast Marketing over the past few years. Chris is constantly providing us with creative ideas to best promote our brand. The products provided are always top notch. From our screen printed t-shirts for our field technicians to our embroidered polos, everything is timely and professionally done. They even handle last minute items when we want to wow VIP customers. Most importantly, Suncoast has taken the time to learn our logos and strict brand guidelines to make sure whenever printed, our logo looks the best. Chris truly understands how I operate and caters to our needs including how we can best communicate to what items we purchase. I highly recommend Suncoast for your marketing item needs
Cristina CrenshawHill York
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