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QR Codes or Microsoft Tags? Which is the primary market tool of the two?


Happy New Year !

We have had a difficult decision in the marketing process when faced with the use of the QR Code and the Microsoft Tag.  Some used the QR code and others the Tag…and then some ( like Suncoast and our cards..)  included both on occasion….and that may have actually led to even more confusion.

Over the past couple of years the QR code has really flexed the muscle….and has far more “public” recognition ( extremely important in the market place ) than the Tag…..and that has led Microsoft to announce a “one stop shop” for Marketers with the Tag, QR and NFC ( Near Field Communications ) all in one extension.  Brands now can have the freedom to choose the format best for their marketing efforts…and the consumers will have the ease of use of one reader to use for any of the formats. This decision by Microsoft has been met with a great deal of market enthusiasm and support. Obviously, Microsoft did not want to make this concession…they prefer to always “win” but while they are stubborn they were not about to take a “second” position ….. so the old saying goes….”if you can’t beat um…join um”…..and they have done just that!    I have attached a link to a great read about the decision and the market impact!  Enjoy !  Euby

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I have been fortunate enough to work with Suncoast Marketing for over 8 years at 2 different private clubs, one in South Florida and the other in North Carolina. When I need anything printed, created or marketed, I begin with Bob Scala and his incredible team. Every time, they have exceeded my expectations, not only in the quality of the job done, but also with their responsiveness, creativity and delivery. I strongly recommend Suncoast Marketing to any business owner/operator who wants to project a high-quality image. I am a customer for life!
Mike BlazerChapel Hill Country Club
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