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PRINT: Paper and Pulp Price Pressure continues…

By | Euby, News, Printing | No Comments

The news on the “paper and pulp price pressures” continue to build toward substantial increases for 2010. We continue to see sharp increases in input costs for most mills, not only with pulp, but energy ( and this could be significant with some pending legislation ) wood, chemicals and transportation costs all trending up. Add to this that the “black liquor credits” all expired in 2010, which is the equivalent of a $ 100 per ton cost increase! IP, Franklin, Domtar and Plymouth together have announced permanent shutdowns of over 700 tons of uncoated freesheet capacity in North America alone in 2010! Additional imports may offset some of this capacity, but with the current issues with “mother nature” including weather and earthquakes as well as union strikes, will slow their importation. Pulp costs have risen 31% in the last year already….and that is eqivilent to $ 230 per ton in cost increases. Add to this possible pressure to close non-integrated paper mills in Europe and North American due to the rising costs of pulp, and we could be in for a long run of price increases, especially if demand stays strong or increases. Prepare for those increases now… it is no longer a matter of “if or when”….but “when, how much and how often”!


Paper Price Increase: Paper Madness ((Factors to Why))

By | Euby, News, Printing | No Comments

Paper prices have been slowly but constantly edging upward over the past months and now they appear poised to possibly make some dramatic increases unlike any we have seen in recent years. There are several factors that are creating this climate of upward pressure on paper prices. Even with the recent recession paper consumption has remained strong. This coupled with various production plant closures prompted by various reasons, some financial and others due to enviromental regulations, capacity has been reduced. Now pulp shortages are now occuring and the month of March has seen an incredible number of events already that impact paper prices and it is only the 20 th! Another 11 days like the first 20 and paper prices may escallate at a record pace! With credit to the PAF’s recent breaking news on this very subject… are just a few of the real March “Paper” Madness …. Finnish Ports are on strike forcing their mills to shut down due to over stocked storage facilities. Since the U.S. receives over 600,000 tons annually of coated papers from them in the US ( Finnish Mills UPM ) you can quickly see the impact here. Pulp prices reached $ 900.00 per ton last week… the largest 7 day increase in 6 years! Pulp in Europe should break the $ 1,000 per ton mark this spring…and that is higher than the last peak seen in 1995! Add to that the earthquake taking out the Chilean production you have 12% of the WORLDS pulp mills shut down! And of course we have had one of the worst winters on record in the U.S. and with that very wet winter the US Mills are not able to harvest the pulp needed for production! St Marys Paper, New Page Corp and others have announced plans to curtail or place moratoriums on some paper grade orders. All of these situations world wide have created the “perfect paper storm” ! No need to panic…we will have paper…but we WILL be paying more! Euby

Gold Coast Promotional Products Show

By | Euby, Promotional Products | No Comments

Euby paid a visit to the Gold Coast Promotional Products Show this past week and found a great new product that will save a lot of us who travel frequently by air a great deal of time! So….Suncoast Marketing now offers the new T.S.A. approved CheckPoint Friendly Laptop and Briefcase line! How is that for added convenience…. a laptop bag that does not require you to pull the laptop out and send it thru the x-ray seperately! What a great convenience for everyone! There are several approved models available with all featuring the uniquely designed laptop only section that easily unfolds to lay flat on the x-ray belt. Prices range from starting at just under $30.00 to $ 75.00 based on features and accessories. Silkscreening and Debossing of Company names and logos is available and included in the previously mentioned price ranges. Contact any Suncoast Sales Representative for more information on this great new product offering.


Pay It Forward Becomes Business Vision For Suncoast Marketing, Inc

By | Euby, News | No Comments
Newsletter Weekly: Sparks Fly! from Front Line Marketing (

Pay It Forward Becomes Business Vision For Suncoast Marketing, Inc

This story was shared with me by Maria Regisford of Suncoast Marketing in Ft. Lauderdale, FL. A business client of several years, her story is shared with you here with the permission of both Maria and SMI President, Bob Scala.

Many of you are familiar with the movie, Pay It Forward, starring Haley Joel Osmond. If you are not, in the movie, a middle school student is challenged to come up with an idea to change the world. His answer is to do three things for three different people that they need but can’t do for themselves. They in turn are ‘required’ to pay it forward, by doing something for three other people in need.

This is her story. Thank you Maria.

On January 2nd I was out running some errands and decided to have lunch.
As I was eating, I noticed three young girls come in and get one plate of food. They all sat down together and divided up the plate into three parts. They only had one spoon, so the other two started to eat what they had with their fingers. I went to the Manager and asked if he knew the kids. He said ‘yes’ they were the sisters of Celeste, who works in the back. When I asked if I could speak with her, he kindly called her and when I saw her asked if she would mind if I bought her sisters some chicken, “Oh that would be so nice if you would”, she said.

I placed my order and it came to $7.00. I only had $4.00 in singles and was reaching for my debit card when the cashier said, “I forgot to give you the discount. Your total is $3.80 and you get 2 loaves of bread with that chicken.”

Oh the joy on their faces as they each sat with their own plate, their own utensils and napkin in their lap. They thanked me as I left. And I tell you, I felt good.

But that’s not the end of the story.

I’d been having trouble with the plumbing.. I’d tried bleach, liquid plumber and was getting myself ready to spend the money I didn’t have on a plumber. I was thinking all this while raking leaves and talking to God about it, when the Rotor Rooter truck drove by. It stopped and out stepped Leroy from our church and asked, “Can I help you rake some leaves?” I said, “No, but could you snake my drain?” and explained the problem to him. He said, “It would be my pleasure, no problem at all. It’s funny, they wanted me to go out on another job, but I told them no, it’s 5 o’clock and I need to get home earlier tonight. But then as I was driving, something just told me to come by your house.” Well he fixed the problem and as he came out I said, “Leroy, how much do I owe you?” He said, “Don’t be silly, I’m off the clock. Just a hug.” And off he drove.

What you put out you get back.  Leroy showed up because of the kind actions that I put out into the universe by helping those children. I didn’t do it thinking of getting something in return. The thanks that I got as I saw their faces was my reward. And that is important. You can’t do things thinking about getting something back. They have to be unselfish acts.

The timing of this incident has been perfect. In sharing the story in our office, our company President, Bob decided that, Pay It Forward, should be our Suncoast Marketing mission and vision for 2010. We are already a very customer focused business and Pay It Forward, only helps to refocus and re energize us. And that’s not a coincidence either.

Euby Talk: Checks, Security Features, PSDA Show, Pressure Seal, Our Economy

By | Euby, News | No Comments

From time to time we receive contact from a client or even prospective clients advising us that the “void panto” on their checks is not visible on copies being made on a color printer. Unfortunately, with the continued improvements of digital copiers and scanners, most often “void panto’s” can be defeated …many times without the user even trying to do so! Obviously, if you have a dishonest person puposely trying to defeat the feature, they will probably succeed in a short period of time. It is always important to remember that you want to show “due deligence” in “layering” various security features so that when one is defeated, there is another one that must be dealt with. The two most common security features for check stock are the before mentioned “VOID PANTOGRAPH” and “Safety Paper”. Both have weaknesses that can be exploited, and both come with added costs. Safety papers do add security, however, with the advent of the various “opaquing fluids” like liquid paper etc and higher end color copiers, the altered reproductions can look as good or even better than the originals! So what can you do? Contact your Suncoast marketing sales representative for a comprehensive review of your negotiable check stocks, and ask for their suggestions on how to improve and “layer” your security features. There are many options to choose from, and several of them “add no additonal cost” to your documents! You can add art effects that are difficult to duplicate, “micro printing” ( like the US treasury uses ) that fills in when duplicated, and warning boarders…all at no additional charge. Of course, we can add other deterrents also, including the “void pantos”, safety paper, toner adhesion enhancement, true watermarks, thermochromic inks, bleed thru control numbers and many, many others.

Give your Suncoast Marketing Representative a call…and insure you can respond to your banking institution showing you have exercised your “due deligence” in the event of your company experiencing an incident of check fraud ! Euby…….. P.S. Did you know that the person signing a check can be held “personally responsible” if the signature line on corporate checks does not list you in a “representative capacity”? ( See UCC Section 3-402(2) for further information ) Make sure you list the “Company Name” and Authorized Signature to avoid any issues .

Reviewing several notes from the PSDA Chicago show that I jotted down during a presentation by economist Dr Joe Webb. Some very interesting thoughts on various economic topics and figures. Long before any talk of a recession, our US GDP had been performing in the “sub par” levels…..since 2003 quarter 1 it has not been “above par levels”. That is below a 3.5% growth level EXCEPT three quarters in 2004. Worse yet..the last three quarters reported ( Q 4 ‘08 and Q 1 and 2 ‘09 are actually NEGATIVE. Couple that with the continued expansion of the money supply ( from $ 800 B to over $ 1,800 B in less than two years WITHOUT goods and services to absorb it ….. Stagflation is and will be here for a while….. Remember that term ( only if you are old enough ) and most certainly will be followed by an inflationary period…. All these factors will continue to make unemployement situation even worse. As productivity continues to increase without any real GDP growth, it creates further “slack” in the economy so there is no need to hire…. and the Dollar will continue to decline. Not the cheer up message I had hoped for….I will post more as he updates me. Obviously this is one economists opinion… but he has been extremely accurate the last few years. Lets hope he is not so “on target” with this prognosis.

Laser printers and Pressure Seal systems performance are greatly affected by changes in Temps and Humidity…too warm and too humid will create document curl on laser printers, and jams on Pressure Seal systems. Too cool and too low humidity will create static electricity issues. Both create havoc in document processing. When the humidty and temps drop as they do this time of year, and the humidty drops below 40% the amount of “static electricity” will greatly increase in your production equipment. Static can adversely affect your toner and paper creating blurred print, spotting of toner, uneven images etc. If the paper is cold, and having a “dry feel” the static will build to a point that duplicate sheets will feed due to their “sticking together”! Too warm and too much humidty ( over 55% ) will create serious document curl in laser printers, and then moisture in the pressure seal systems creating jams. To help with these issues allow toner and documents to “cure or climitize” for 48 hours in the proper enviorment before using them, and always “fan apart” the documents before loading creating air pockets between the sheets. Also, remember that both too little humidity and too much humidty are both troublesome…and great care should be taken to insure your laser printers and pressure seal equipment is in the proper enviroment, and that “cure time” is allowed if your consumables are stored in adverse enviroments.



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I just wanted to send a note and thank you for all of your help sourcing materials and pricing for our upcoming LATAM Annual Conference. You made the process easy, and I knew we were in good hands! I look forward to working with you again in the future.
Kelly S.SmithBucklin Corporation
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