Not everyone realizes the true power of promotional items for their marketing campaign. Promotional products can truly differentiate you from your competition and help you reach a large audience in a cost-effective way. If you are in the business, you know how big promo impacts your business. But here are some facts that prove their effectiveness:
8 in 10 consumers own between one and ten promotional products and 53% of these people use it at least once a week. If this many people own promotional products AND use them daily, promotional products are definitely worth the investment.
Before receiving a promotional product: 55% had done business with the advertiser. After receiving a promotional product: 85% of people did business with the advertiser. Such a simple way to grow your business and increase brand recognition.
And if you think promotional items are not effective enough to use your marketing budget on, think again. At 1/10 of a cent, bags tie with writing instruments for the lowest cost per impression than any other product in the U.S. and generate nearly 6,000 impressions! People use bags all the time, so put your brand on one!
Consumers keep promotional items for an average of 6.6 months. So your one-time investment could lead to exponential impressions for 6 months or more! The more people deem your product useful, the longer they will keep it around. And there’s more good news … 63% of consumers pass along the promotional products they no longer wish to keep. Therefore, with no effort at all, you are extending your target market and increasing your impressions.
And best of all … Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone. Promo has the power to greatly enhance your marketing campaign, increase impressions and brand recognition, and exponentially improve the positive image of your business.
So what are you waiting for? … Find the perfect promotional products for your business and make a impact this year! (Above facts are found in an article by Sage with research from PPAI – read the whole article here).