Lazy Summer Sales calls….

I admit it…Euby is guilty at times…. I try to avoid it…but it does happen !  It is the heat of the long Florida summer…I am seeing a client in Miami and will drive past another

client one my way there and back….having not seen the “other client” in some time…I will stop by to simply “check in with them”!

No one really appreciates these types of sales calls…and they are of little “business value” ….they may possibly have some “social” value…but that can be greatly overshadowed

by the “interuption expense” you place on the receiving party.

As “Professional Sales Representatives”  we must be prepared to present a “value propositon” of some type on EVERY call.  We must bring something of value to the

receipent !  Remember, if they are taking time to see you…they are investing time and mind share to see you.  Make sure you have at least the “potential” of a R.O.I. for

them….and not just a simple “hello” !   If you cannot ask yourself the question “What is the reason I am calling on him / her” and answer with a firm “value proposition

presentation”  then simply do not go !  Show the respect for their time that you would want of yours.    Euby

Thanks to Jeff of Pro-Bind for the email that prompted my comments on the “Lazy Summer Sales Calls”

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