Happy New Year !
We have had a difficult decision in the marketing process when faced with the use of the QR Code and the Microsoft Tag. Some used the QR code and others the Tag…and then some ( like Suncoast and our cards..) included both on occasion….and that may have actually led to even more confusion.
Over the past couple of years the QR code has really flexed the muscle….and has far more “public” recognition ( extremely important in the market place ) than the Tag…..and that has led Microsoft to announce a “one stop shop” for Marketers with the Tag, QR and NFC ( Near Field Communications ) all in one extension. Brands now can have the freedom to choose the format best for their marketing efforts…and the consumers will have the ease of use of one reader to use for any of the formats. This decision by Microsoft has been met with a great deal of market enthusiasm and support. Obviously, Microsoft did not want to make this concession…they prefer to always “win” but while they are stubborn they were not about to take a “second” position ….. so the old saying goes….”if you can’t beat um…join um”…..and they have done just that! I have attached a link to a great read about the decision and the market impact! Enjoy ! Euby