Good Saturday afternoon everyone! I hope you are enjoying your weekend….and while I have blogged a great deal on QR Codes….I had another very interesting read forwarded to me by my partner Norm Cantelm from one of our manufacturers newsletters….there are some outstanding statistics in the article and I wanted to share them with you. You know “Euby” is a big fan of the QR code and the other upcoming options ..( see previous blogs ) but to be printing products without a QR code in today’s market is really a “marketing miss”!
Think about it…it is hard to go anywhere and not see them today..the movies..on buses…on the bus benches…in the grocery store…at CHURCH ( yes…they are even in the bulletins now ) so why not “join the crowd” and spread your information in another fashion. Two years ago I accepted the excuse that “they were not that widely accepted or recognized…but today..that is simply not the case.
Reports show that only 4% of print ads in th US contain some form of 2D or QR code in 2011, with nearly half of them taking the viewer to a “general site”. One quarter linked to a “brand building” campaign and 13% to a video, and 8% to a registration page. Early in the year the code to ad rate was at 1% to 2% on average, however, by September that rate was at 6% and climbing…. so in only 9 moths the usage rate grew an incredible 600% ! We have talked about the other options in previous blogs….MS Tag, JagTag, and others….but reports show that the good ole QR code garners 87.8% of the market ! I will take that percentage any day !
Industry use of the codes varied with retail at # 1 , technology at #2, finance # 3 and personal care # 4 rounding out the largest markets. Marketing firms are obviously still not “sold” yet…as evidenced by Home Depot only using codes in 26% of their ads and Ace Hardware only 8% of their print marketing.
One “future thought” to keep in mind is that QR code technology has over 40 levels and our current “smart phones” ( are not as smart now as they will be ) can only read levels 1 thru 4….so there are a lot of unexplored opportunities with the QR codes going forward…… Keep yourself informed…. Euby will do his best to share this type of information as it is made available to him…so until next time…. Enjoy the upcoming Passover and Easter celebrations with your families….and just for fun…make note of the “QR” codes you see during the times together….you will probably be surprised. Euby