The USPS is promoting Mobile Commerce and Personalization this summer !
By incorporating a QR Code into your mail piece, and following a few simple guidelines. you could save 2% on your mail programs postage rates this summer,
beginning July 1st and running thru August 31 st 2012.
The QR Code MUST direct the user to a MOBILE OPTIMIZED WEBSITE which allows recipients to purchase an advertised product or service from their mobile
device, or it must include a PURL ( personalized web page ) that is customized to that individual recipient. NOTE: It must reference personal data about the recipient
and not just a general place to gather information !
For more information contact your Suncoast Marketing sales representative and get ready to save some postage dollars to put toward other promotions ! Euby