![How Kanye West changed sneaker culture: Nike, Adidas don't need athletes to sell sports shoes now they've got celebrities | South China Morning Post How Kanye West changed sneaker culture: Nike, Adidas don't need athletes to sell sports shoes now they've got celebrities | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/methode/2019/08/10/a26e2fdc-b268-11e9-8f9c-a6398a9f90a9_image_hires_075450.jpg?itok=JhJHIUw0&v=1565394898)
How Kanye West changed sneaker culture: Nike, Adidas don't need athletes to sell sports shoes now they've got celebrities | South China Morning Post
![LOOK: Artist visualizes what Michael Jordan's retro sneakers would look like if he signed with Adidas - CBSSports.com LOOK: Artist visualizes what Michael Jordan's retro sneakers would look like if he signed with Adidas - CBSSports.com](https://sportshub.cbsistatic.com/i/r/2020/05/04/01c2079d-a533-4ded-9bcd-fdfcbc90376a/thumbnail/1200x675/3aecdad08900c5da4f67acbd4d0d4bf3/michael-jordan-air-jordan-shoes.jpg)
LOOK: Artist visualizes what Michael Jordan's retro sneakers would look like if he signed with Adidas - CBSSports.com
![Sneaker world shakeup: Adidas (ADDYY) overtakes Brand Jordan (NYSE: NKE) in the U.S. - Portland Business Journal Sneaker world shakeup: Adidas (ADDYY) overtakes Brand Jordan (NYSE: NKE) in the U.S. - Portland Business Journal](https://media.bizj.us/view/img/10612157/483896*1200xx4000-2250-0-375.jpg)