Paper Industry Making a Comeback

The paper industry is fighting back against technology. Though the paper and packaging industry is still a $132 billion industry, paper is absorbing a 5% loss in revenue each year. With the help of the USDA program that helped milk companies produce the “Got Milk?” ads, the paper & packaging manufacturers have launched a multimillion dollar ad campaign to remind today’s digitally revolutionized world that paper can “solve problems,” provide “an outlet for our creativity” and “connect us in personal, meaningful ways.”

paper

The campaign aims to spark and reaffirm the need and desire for paper again. As shown in their creative ad featuring a little boy writing letters to his father overseas, they simply want to show people that meaning and value paper can bring to their lives.

(Click here to see the ad and read more information about this campaign).

The target audience in this campaign is people that are called expressives: educated, working people who like paper but aren’t using it as much anymore. These people are constantly faced with technology and are pushed to decrease paper consumption. The campaign is designed to remind people how paper connects and enriches lives…it will eventually evolve to include education about recycling and sustainable forestry.

Print Marketing with QR Codes

In today’s fast paced, technologically advanced world, people rely on mobile devices to remain always connected to the world and have quick and easy access to everything. In the last few years, marketers have been using small, eye-catching black and white squares on marketing material that is can be scanned by a mobile device. These QR codes are great for “quick response.”

Unlike a typical bar code, QR codes provide more information and enable anyone with a web/camera-enabled phone to scan the code for information. Marketing materials become more interactive and exciting because they can deliver information to consumers – phone numbers, text messages, app downloads, photo galleries, and website links for shopping or videos.

QR codes have made print more interactive and exciting. Younger, tech-savvy customers now feel more connected with media such as newspapers and magazines. Now the codes appear everywhere and help many marketing  campaigns become more successful and reach a larger, more varied audience. Digital marketing adds more interactivity, information and measurability to other forms of marketing; they integrate print and outdoor marketing efforts with your website, email, social media and mobile marketing efforts.

Scan the QR code to the right to check out Suncoast’s Facebook page!

New Overtime Rules for 2016

A recent rule change by President Obama could possibly make millions of workers eligible for overtime impacting businesses of all size and all industries nationwide. The rule is set to go into effect in 2016.

Some background … The  Fair Labor Standards Act (FLSA) determines minimum standards in four main areas of federal labor law: minimum wage ($7.25/hr), overtime (time-and-a-half pay), definition of “hours worked,” and standards for record keeping of time and wages.  The FLSA was established to increase the federal minimum wage and address treatment of specific classifications of workers. They determine the rules for exempt (salaried) and non-exempt (hourly) employees.

There are a few rules required for an employee to be considered exempt from the FLSA, however there is one that President Obama aims to change … the minimum salary requirement.

Now, according to the FLSA, an exempt employee must be paid a minimum of $455/wk or $23,660/yr. President Obama intends to change the rule by increasing the minimum pay from $455 to $970/wk, or from $23,660 to $50,440/yr.

The minimum salary level is meant to cover all professionals with high skill levels, executive level responsibilities, and significantly higher income than the average worker. This threshold for the “exempt” salary has remained unchanged since 1975 when it was last modified … 40 years unchanged!

So what does that mean for your business?

This significant change will likely affect many workers in your business, and with the newly raised threshold, businesses will have to pay the workers that fall below the threshold overtime if they exceed 40 hours. So, for all employees who currently earn between $23,660 and $50,440per year, employers will have to reclassify them as non-exempt, track their hours, and pay them time-and-half for hours over 40 per week. Many businesses must now find out how many employees will be impacted in this change and develop a plan for managing and tracking time.

 

Our trade show is right around the corner! RSVP soon so you don’t miss  your chance to “Make a Splash” this year!