Our Dear Friend William “Bill” Ineson

Suncoast would like to recognize the life and friendship of a great man. Services were held Saturday evening and Randy “Euby” Eubanks rode William’s Harley with his widow to the services where his “bike” was displayed in memorial to him in the lobby as a standing room only crowd arrived for the life celebration.

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What the Color of Your Logo Says About Your Company

According to Entrepreneur, the color of your logo says a lot about your company because colors are associated with feelings. Green conveys organic growth, Earth, nature, or feelings of caring; black communicates feelings of sophistication, authority or seduction. Font, letter spacing and shape also communicates your brand. All these elements should be kept in mind when creating your brand and logo, ultimately the first impression of your company.

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Paper Industry Making a Comeback

The paper industry is fighting back against technology. Though the paper and packaging industry is still a $132 billion industry, paper is absorbing a 5% loss in revenue each year. With the help of the USDA program that helped milk companies produce the “Got Milk?” ads, the paper & packaging manufacturers have launched a multimillion dollar ad campaign to remind today’s digitally revolutionized world that paper can “solve problems,” provide “an outlet for our creativity” and “connect us in personal, meaningful ways.”

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The campaign aims to spark and reaffirm the need and desire for paper again. As shown in their creative ad featuring a little boy writing letters to his father overseas, they simply want to show people that meaning and value paper can bring to their lives.

(Click here to see the ad and read more information about this campaign).

The target audience in this campaign is people that are called expressives: educated, working people who like paper but aren’t using it as much anymore. These people are constantly faced with technology and are pushed to decrease paper consumption. The campaign is designed to remind people how paper connects and enriches lives…it will eventually evolve to include education about recycling and sustainable forestry.

Print Marketing with QR Codes

In today’s fast paced, technologically advanced world, people rely on mobile devices to remain always connected to the world and have quick and easy access to everything. In the last few years, marketers have been using small, eye-catching black and white squares on marketing material that is can be scanned by a mobile device. These QR codes are great for “quick response.”

Unlike a typical bar code, QR codes provide more information and enable anyone with a web/camera-enabled phone to scan the code for information. Marketing materials become more interactive and exciting because they can deliver information to consumers – phone numbers, text messages, app downloads, photo galleries, and website links for shopping or videos.

QR codes have made print more interactive and exciting. Younger, tech-savvy customers now feel more connected with media such as newspapers and magazines. Now the codes appear everywhere and help many marketing  campaigns become more successful and reach a larger, more varied audience. Digital marketing adds more interactivity, information and measurability to other forms of marketing; they integrate print and outdoor marketing efforts with your website, email, social media and mobile marketing efforts.

Scan the QR code to the right to check out Suncoast’s Facebook page!