Randy’s Trip to the Islands!

Randy “Euby” Eubanks and Luis, Export Manager, just returned from their annual sales trip supporting Suncoast’s clients in the ABC islands.

After many years of serving the islands, the trip is a wonderful change of venue, but provides a very fast schedule with the week split between the two islands Aruba and Curacao, sometimes more, and jam-packed with appointments.

After a full week of calls, it was great  to get back home and back in the Suncoast office   this week.

Randy and Luis traveling to the next meeting!

Randy and Luis traveling to the next meeting!

For more photos from Randy’s island travel, visit our Facebook page! LIKE and SHARE our page to show your support!

… After his week of island travel, Euby was not done with his hectic schedule as he received a call from the Dolphins that he had been selected as the Season Ticket Representative Judge for the Dolphins Cheerleader Tryouts!

More to follow in the next post…

AMFC Wine Carnival at the Boca Children’s Museum

Randy “Euby” Eubanks and Suncoast sponsored American Fine Wine Competition’s “Wine Carnival” benefiting the Boca Raton Children’s Museum! A wonderful affair raising money for a great cause and of course OUTSTANDING American Wines! With more than 50 amazing wines, great food, exciting wine-themed games, fun prizes, and a chance to win tickets to the AFWC Charity Wine Gala on April 8, it was a great event! Also with a rare guest appearance of Mrs. Euby at the Suncoast Table awarding prizes to the spinning wheel winners!

And in Suncoast tradition EVERYONE was a winner including Euby who was selected as one of the 8 judges for the Blind Taste Test! Simply sip and determine which wine was what varietal…needless to say Euby had a perfect score! Yes, missed all 8…something to say for consistency!!!

Be sure to get your ticket to the next American Fine Wine Competition Event April 8 at the Hyatt Pier 66. There will be great food and 750 wines for the tasting! There will also be about 20 Winemakers pouring even more wine! Get your tickets here!

2016 PSDA CEO Summit

PSDA News! Randy Eubanks was featured in the recent article “Attendees Empowered at CEO Summit” about the 2016 PSDA CEO Summit in Tucson, AZ.

More than 120 industry leaders left with many new ideas to improve their businesses and improve relationships. Randy stated, “From the opening speaker to the very last presentation, each and every session had great value for all who attended … There is no better investment in your education dollars and, more importantly, your time.”

9 Tips for Selling Document Security

According to PSDA in the January 2011 issue of Print Solutions Magazine, there are a few things you should think about when selling document security. Our very own Randy Eubanks, VP of Sales, Owner, is featured in the article giving his advice on document security.

  1. Deter fraud with a warning – State security features in a warning band to make criminals move on to an easier target.
  2. Layer documents with over and covert features – Including these features that can be seen by the naked eye and features that require a device to be seen will  help keep documents safe. Magnetic in character recognition (MICR), watermarks, chemically reactive paper, fluorescent fibers, holograms, prismatic printing and more are some of the best ways to layer your documents.
  3. Suggest features that fit the application – Documents all require different grades of protection depending on exposure, so it is best to recommend features that best suit the situation. Offering different choices and levels of security and understanding the application is most important.
  4. Consider the environment – Only include verified features. Think about what actually can  be used by the customer. For example, do not add photochromic or fluorescent ink to the document if the customer do not have UV lights.
  5. Explain due diligence – Explain to customers that the law states that companies can be held liable for check fraud if they don’t show reasonable care in trying to prevent it. Provide clients with a draft letter to their banks, on their company letterhead, informing banks of security features included in the checks (it also provides legal protection).
  6. Teach internal safety measures – Inform customers that negotiable documents should be kept in a secure place and boxes should remain sealed. Be careful not to label boxes with “checks” or “gift certificates” or anything that would tempt thieves.
  7. Tout your expertise – Make presentations on security documents at American Payroll Association meetings to establish your expertise.
  8. Develop community ties – Make allies with the local police and bankers who would also want to reduce document fraud. Join professional or community-based groups,  like a chamber of commerce, and offer to give short presentations on  document security.
  9. Be honest  “Nothing is 100% foolproof,” says Randy Eubanks, owner of Suncoast Marketing. “If you run into a professional organization, I don’t care what you do, they can commit fraud.  So just be upfront that your role is to do the best possible job to keep the client as safe as possible.”