|Newsletter Weekly: Sparks Fly! from Front Line Marketing (www.frontlinemarketing.org)
Pay It Forward Becomes Business Vision For Suncoast Marketing, Inc
|This story was shared with me by Maria Regisford of Suncoast Marketing in Ft. Lauderdale, FL. A business client of several years, her story is shared with you here with the permission of both Maria and SMI President, Bob Scala.
Many of you are familiar with the movie, Pay It Forward, starring Haley Joel Osmond. If you are not, in the movie, a middle school student is challenged to come up with an idea to change the world. His answer is to do three things for three different people that they need but can’t do for themselves. They in turn are ‘required’ to pay it forward, by doing something for three other people in need.
This is her story. Thank you Maria.
On January 2nd I was out running some errands and decided to have lunch.
I placed my order and it came to $7.00. I only had $4.00 in singles and was reaching for my debit card when the cashier said, “I forgot to give you the discount. Your total is $3.80 and you get 2 loaves of bread with that chicken.”
Oh the joy on their faces as they each sat with their own plate, their own utensils and napkin in their lap. They thanked me as I left. And I tell you, I felt good.
But that’s not the end of the story.
I’d been having trouble with the plumbing.. I’d tried bleach, liquid plumber and was getting myself ready to spend the money I didn’t have on a plumber. I was thinking all this while raking leaves and talking to God about it, when the Rotor Rooter truck drove by. It stopped and out stepped Leroy from our church and asked, “Can I help you rake some leaves?” I said, “No, but could you snake my drain?” and explained the problem to him. He said, “It would be my pleasure, no problem at all. It’s funny, they wanted me to go out on another job, but I told them no, it’s 5 o’clock and I need to get home earlier tonight. But then as I was driving, something just told me to come by your house.” Well he fixed the problem and as he came out I said, “Leroy, how much do I owe you?” He said, “Don’t be silly, I’m off the clock. Just a hug.” And off he drove.
What you put out you get back. Leroy showed up because of the kind actions that I put out into the universe by helping those children. I didn’t do it thinking of getting something in return. The thanks that I got as I saw their faces was my reward. And that is important. You can’t do things thinking about getting something back. They have to be unselfish acts.
The timing of this incident has been perfect. In sharing the story in our office, our company President, Bob decided that, Pay It Forward, should be our Suncoast Marketing mission and vision for 2010. We are already a very customer focused business and Pay It Forward, only helps to refocus and re energize us. And that’s not a coincidence either.
From time to time we receive contact from a client or even prospective clients advising us that the “void panto” on their checks is not visible on copies being made on a color printer. Unfortunately, with the continued improvements of digital copiers and scanners, most often “void panto’s” can be defeated …many times without the user even trying to do so! Obviously, if you have a dishonest person puposely trying to defeat the feature, they will probably succeed in a short period of time. It is always important to remember that you want to show “due deligence” in “layering” various security features so that when one is defeated, there is another one that must be dealt with. The two most common security features for check stock are the before mentioned “VOID PANTOGRAPH” and “Safety Paper”. Both have weaknesses that can be exploited, and both come with added costs. Safety papers do add security, however, with the advent of the various “opaquing fluids” like liquid paper etc and higher end color copiers, the altered reproductions can look as good or even better than the originals! So what can you do? Contact your Suncoast marketing sales representative for a comprehensive review of your negotiable check stocks, and ask for their suggestions on how to improve and “layer” your security features. There are many options to choose from, and several of them “add no additonal cost” to your documents! You can add art effects that are difficult to duplicate, “micro printing” ( like the US treasury uses ) that fills in when duplicated, and warning boarders…all at no additional charge. Of course, we can add other deterrents also, including the “void pantos”, safety paper, toner adhesion enhancement, true watermarks, thermochromic inks, bleed thru control numbers and many, many others.
Give your Suncoast Marketing Representative a call…and insure you can respond to your banking institution showing you have exercised your “due deligence” in the event of your company experiencing an incident of check fraud ! Euby…….. P.S. Did you know that the person signing a check can be held “personally responsible” if the signature line on corporate checks does not list you in a “representative capacity”? ( See UCC Section 3-402(2) for further information ) Make sure you list the “Company Name” and Authorized Signature to avoid any issues .
Reviewing several notes from the PSDA Chicago show that I jotted down during a presentation by economist Dr Joe Webb. Some very interesting thoughts on various economic topics and figures. Long before any talk of a recession, our US GDP had been performing in the “sub par” levels…..since 2003 quarter 1 it has not been “above par levels”. That is below a 3.5% growth level EXCEPT three quarters in 2004. Worse yet..the last three quarters reported ( Q 4 ‘08 and Q 1 and 2 ‘09 are actually NEGATIVE. Couple that with the continued expansion of the money supply ( from $ 800 B to over $ 1,800 B in less than two years WITHOUT goods and services to absorb it ….. Stagflation is and will be here for a while….. Remember that term ( only if you are old enough ) and most certainly will be followed by an inflationary period…. All these factors will continue to make unemployement situation even worse. As productivity continues to increase without any real GDP growth, it creates further “slack” in the economy so there is no need to hire…. and the Dollar will continue to decline. Not the cheer up message I had hoped for….I will post more as he updates me. Obviously this is one economists opinion… but he has been extremely accurate the last few years. Lets hope he is not so “on target” with this prognosis.
Laser printers and Pressure Seal systems performance are greatly affected by changes in Temps and Humidity…too warm and too humid will create document curl on laser printers, and jams on Pressure Seal systems. Too cool and too low humidity will create static electricity issues. Both create havoc in document processing. When the humidty and temps drop as they do this time of year, and the humidty drops below 40% the amount of “static electricity” will greatly increase in your production equipment. Static can adversely affect your toner and paper creating blurred print, spotting of toner, uneven images etc. If the paper is cold, and having a “dry feel” the static will build to a point that duplicate sheets will feed due to their “sticking together”! Too warm and too much humidty ( over 55% ) will create serious document curl in laser printers, and then moisture in the pressure seal systems creating jams. To help with these issues allow toner and documents to “cure or climitize” for 48 hours in the proper enviorment before using them, and always “fan apart” the documents before loading creating air pockets between the sheets. Also, remember that both too little humidity and too much humidty are both troublesome…and great care should be taken to insure your laser printers and pressure seal equipment is in the proper enviroment, and that “cure time” is allowed if your consumables are stored in adverse enviroments.
It’s a hard disk drive in 1956…
The Volume and Size of 5MB memory storage in 1956.
In September 1956 IBM launched the 305 RAMAC,
the first computer with a hard disk drive (HDD).
The HDD weighed over a ton and stored 5MB of data.
Makes you appreciate your 4 GB USB thumb drive, doesn’t it?
- USB Stands for Universal Serial Bus
- Also known as Thumb drive and Flash drive
- A USB is a Plug-n-Play portable storage device.
PnP was developed by Microsoft for its Windows 95. Gave the users the ability to plug a device into a computer and have the computer recognize that the device is there. In many earlier computer systems, the user was required to explicitly tell the operating system when a new device had been added.
Suncoast Marketing specializes in the latest and newest technology. Need high quality USB Flash Drives @ a great price?
Contact Us 954-583-4351 for more information or email: email@example.com
DIGITIZING FOR CUSTOM EMBROIDERY
Digitizing, otherwise commonly known as “punching”, is the process of converting a graphical image or artwork into an instruction file that an embroidery machine can read. Digitizing is undoubtedly the most important contributor to high quality embroidery. A skilled digitizer combines knowledge of the embroidery process, a keen artistic flair, and intimate knowledge of digitizing software and productivity tools. Many of the best digitizers have hands-on experience in operating embroidery machines and, as such, a strong knowledge of the physical forces in play when needle and thread interact with fabric. Digitizing involves many design choices which include:
- Selection of stitch type (i.e., satin, running, or various fill stitch patterns), based on both aesthetic considerations and embroidery mechanics.
- Properly “mapping” the sewing sequence, or the order for the various sewing steps that form part of the design (e.g., hats are generally embroidered from the center of the design outward and from the bottom up, in order to avoid distortions such as waves or fabric buckling).
- Use of underlay or an initial layer(s) of stitches to secure garment fabric to the backing and provide a foundation for top layer stitches.
- Design settings such as pull and push compensation (to offset physical forces that can create distortions in the design as it embroiders), density (number of stitches in a given area), stitch length, and many others.
Each design choice can have intentional or unintentional consequences on another design decision. Terrific digitizing takes into account all of these decisions to yield beautiful designs that embroider well and with no unnecessary stitches that increase cost to the customer. High quality digitizing also produces designs that are “robust” or that can embroider consistently well under a variety of fabric and other conditions.