“CSR Success”

Featured in the March 2015 “CSR Success” article in PSDA’s Print Solutions Magazine, Yvonne Jacks was spotlighted for her talent and hard work. As Suncoast Marketing’s “Assistant Customer Service Manager”, Yvonne knows every day is a priority … and that excellent customer service takes focus and enthusiasm to ensure that she gets each client exactly what they need, and just as importantly … when they need it!

Each day brings new orders which require research, job quotes, filling orders, and price negotiations with suppliers. Suncoast’s customer service team works hard to ensure each client is satisfied:  “’we pride ourselves on being able to do the jobs that others say aren’t possible’ [Yvonne] says” (Print Solutions, 2015). Yvonne balances many client accounts at the same time, so she must be able to manage her time efficiently to ensure that time-sensitive orders are handled appropriately.

Yvonne and the customer service team often go the extra mile for their customers. Broward County turned to Suncoast Marketing, Inc. when they were in need of buttons and T-shirts in one day to encourage people to turn in their overdue traffic tickets. Yvonne, “a natural people person who thrives on rush orders, got the order filled. Then she did it again: ‘The next day they call and say they need more, so it’s finding the sources that can do it, and going the extra mile to make sure we get the job done’” (Print Solutions, 2015). Suncoast is proud to have such a great, hard working customer service team with great leadership in Yvonne.

Suncoast enjoys an incredible team spirit … and employees help each other out when an order needs to be filled as soon as possible. Recently when a customer wanted his print job collated in a specific way, the whole team worked together in the conference room to get the job done. Yvonne said it was like a manufacturing line: “’we had CSRs, managers, sales reps … that happens a lot around here. We come together as a team’” (Print Solutions, 2015).

Yvonne directly supports “Euby’s” clients along with many others … and she of course “keeps Euby on track and on time” which would be a full time job for most. In addition, she is a devoted mother and hard to believe “Grandmother” …actually …not the “Grand” part …as she is pretty “Grand” at everything she does in life!

Check out the whole article below!

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“West Coast Dock Standoff Ends”

The nine-month dispute that clogged cargo traffic in 29 West coast ports has finally come to an end, and through much negotiation, dockworkers and shipping companies have agreed to a tentative deal. Ports are now fully back in operation and those affected by this standoff should no longer face any problems. “The new five-year deal affects 29 ports from San Diego to Seattle that handle roughly 25% of all U.S. international trade . . . Specifics of the contract have not been publicly disclosed. What is known is that negotiators most recently were at odds over the arbitration system used to resolve workplace grievances” (Advantages April 2015).

This agreement will lead to a huge relief of our economy since so many American workers and businesses have been affected by this dispute. Workers have been urged to efficiently take care of tangled backlogs and release all the cargo to its destinations. As the situation grew to worker slowdowns and lockouts, negotiators were brought in to find a resolution before the dispute got even worse. The government is working to ensure that this nightmare issue never happens again. Many industries were affected by congested ports, including specialty ad firms, which caused delays in inventory and customer cancellations. So, though it may take weeks to fully resolve this issue and unload all the backed up cargo, a deal will be finalized and the government will continue to monitor so that nothing this severe ever happens again.

Check out the Advantages Magazine article below!

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Talk About Making “Something” Out of “Nothing!”

“How to save rhinos? By turning their dung into paper.”

A small factory in India may have found a way to save rhinos! With a very innovative, outlandish method, Mahesh Bora uses rhino dung, in addition to bits of old hosiery and water, to make paper. That’s right, paper. Believe it or not, rhino dung adds fiber to the paper, and “Bora says the whole enterprise will help save the endangered Asian one-horned rhinoceros” (Chhavi Sachdev, PRI 2015). Poaching and sprawl is quickly depleting the small population of rhinos in Asia. Bora’s idea is that creating an economic dependence on the animals could save the rhino population and encourage people to save the animals rather abuse them. His business, ElRhino, started in his wife’s kitchen blender and now has about 50 employees. “The dung is easy to find; when a rhinos find a good place to poop, they tend to return there for at least 10 days.  And they drop a lot of it, maybe 900 pounds or so in one spot” (Chhavi Sachdev, PRI 2015). Bora has already made a difference in local attitudes toward the rhinos and is continuing to grow by involving entire villages in the making of the paper, lamp shades, calendars, notebooks and other decorative paper. ElRhino’s paper products are even being sold in Europe and each includes a message about rhino conservation. Check out the article here.

Continued Success of the Pressure Seal Mailing Process

Good morning,

Often I am asked “why” and “how” I manage to sell so many pressure seal systems and forms each year …year after year…..and my answer is typically the same…. it is a slam dunk ( it is basketball playoff time ) if a client is looking for actual process SAVINGS in both total procurement and processing time costs AND would like to earn a few “Green environment” points at the same time. It is truly one of the few “Green Initiatives” that a company can undertake without additional expense.

Even the USPS loves pressure seal…in fact it performed so well in their systems that they gave Pressure Seal mailers their own “stand alone” category. Simply stated….IT WORKS….IT SAVES DOLLARS and IT IS GREEN! That is a “three-peat” ( more basketball ) that is impossible to beat!

Some clients over the years have been “hesitant” to making the change….however, in over 25 years ( OK it is over 35 years …but that just sounds too long ) of selling pressure seal systems and products..I have NEVER had a client start to convert and not go thru with the conversion, nor have I ever seen one go to pressure seal and then revert back to the old “fold, stuff and mail” process.

The transition, while most think it is difficult, tends to be very fast and easy, as long as the documents are high quality and the appropriate pressure seal machine is purchased. Suncoast reps are all trained to provide both, and I will personally be involved in all Pressure Seal projects at Suncoast….just to insure that “seamless” process.

The documents are very versatile, and can be designed from a simple message document to checks and even direct mail with a return post card or even envelope. In the very near future we will announce a new machine that will allow “multiple pages” in a pressure seal document! More to come on that later…..

Pressure seal docs, when designed and produced properly, and printed and sealed on the appropriate systems, have exceptionally low jam and error rates, keeping the process running efficiently. Proper maintenance is required, primarily for simple wear and tear and / or toner build up, however, it is readily available and affordable. We offer entry-level machines under $ 2,900.00 !

Visit the Suncoast website and watch a Pressure Seal demo….it might be the answer for your growing business…. Economical, Green, Fast, Secure and versatile….

Till next time….
Euby

What? They are NOT returning your calls???

Just read a great article about Cold Calling ( one of my favorite pass-times….either by phone or my very favorite in person ) and the lack of response by Kelley Robertson….and I wanted to share a brief recap of it….as it is very good food for thought….

If they are NOT calling you back or taking your call…look to these six possible reason and analyze your approach….and of course take ACTION and PRACTICE to improve it!

1) Your voice mail is TOO long for ANYONE to really listen to….Real decision makers are BUSY…make it 15 seconds or less plus your call back info….total 30 seconds….REPEAT your call back info slowly….

2) Your message is too cryptic! ( or the reverse… to short and terse ) Add DETAILS…but remind yourself of # 1 above!

3) You leave the same voice mail message each time? Really? You are selling your “creative services” and you can’t come up with a different email? Have multiples and leave variations…..

4) You sound like everyone else? Be CREATIVE…they get dozens of messages a day…make your stand out before they hit DELETE!

5) You just “called” …you didn’t research….you don’t have a clue….about them or their company…but they DO about YOU…they know YOU DONT! DELETE!

6) Your product or service, as you presented it….does not interest them! Either you didn’t dp # 5 and you are calling the wrong company / person….or ….you are “couching” your sell in the wrong way….either way you are WASTING YOUR AND THEIR TIME!

What do these “sales blunders” cost you? your company?? the prospect??? ….BIG BUCKS…..

Prepare….Propose….PROFIT!
Till next time…get out there and SELL SOMETHING!

Euby