Entrepreneurs’ POV: There’s nothing more powerful than your business’s brand— it’s the face of your company and the core of your organization’s identity. Jason Forrest, an entrepreneur from Texas, uncovered best practices for effectively maintaining and monitoring his firm’s brand.
Perception can be a powerful thing. As entrepreneurs, sometimes we see ourselves as honest, while our employees see us as brutally honest. Sometimes we see ourselves as balanced and our peers see us as lazy. The hard truth is that the way we want to be seen is often incongruent with how we’re actually seen. It’s the same with companies. Sometimes we have an internal understanding of who we are that doesn’t match how our customers see us. It all comes down to branding.Continue reading