Greetings from Cocoa Beach! Sorry I have not blogged recently…..between my work schedule, SMI OctoberFest Tradeshow and travel….there simply has been no time for anything else …including sleep! But I am back and after this weekend …rested and ready!
From time to time we have clients ask us about “CopyRights”, “Trademarks” and “Patents” and most of the time…they are uncertain as to what each are and how they work. In an effort to share a little information on each…please see the following:
“Intellectual Property” is the body of law that protects your work in human intelligence, Inventions, creative work, and logos and brand names of the products and services we sell. These big “three” are called “Patents” , “Trademarks” and “Copyrights” !
A “Trademark” ( or Mark ) refers to any word, name, symbol or device ( or combination of these ) that is used in commerce to designate or identify the goods of a specific manufacturer. This prevents other competitors from creating brand confusion by using your logo, symbol, colors etc. Federal trademarks must be renewed every 10 years to maintain the protection.
A “Copyright” protects original works of “authorship”. Most writings and artistic creations are subject to copyright protections including books, photos, music and computer programs. Copyright arises as soon as a work is fixed in a tangible medium….written, painted, filmed or recorded. Life of the protection is the “life of the author plus 70 years”.
A “Patent” covers three types of situations. Utility Patents, Design Patents and Plant Patents. A utility patent is granted to one who invents or discovers a new and useful process, machine, article of manufacture or improvement of such. A U.S. patent excludes anyone else from making, using, selling or importing the invention. Patent protection for a “Utility” patent lasts 20 years and a “Design” patent for 14 years. NOTE: There are exceptions to these time frames but you must consult a “Patent Attorney” to determine if you qualify.
There are years of legal rulings that impact these “general” statements above…and if you are contemplating any of these actions, consult ( as much as I hate to say it ) a professional Intellectual Property attorney first.
That is it for today………Until next time….
Good Monday morning after what I hope was a long 4 th of July Independence Day celebration weekend for you ! The Euby family had a wonderful Holiday …and enjoyed having most of the family together for great food, drink and fireworks ! Yes…there may have been a few of the “SC Imports” fired off in front of my house…..but back to business….
For years we have offered the same two choices when a client asks for decorated shirts, hats etc…. Embroidery or Silk Screen? However… there are several other alternatives in today’s market place! You can have just about anything decorated today…with the minimum of one ( 1 ) in many cases…without paying a fortune for it !
If you want to have that “difficult logo” or “hard to match color” on a garment …then Full Color Digital is just what the doctor ordered. FCD can and will produce a broader spectrum of colors, allowing your complex and high color jobs to be spot on ! It is very versatile and has great color ….and will allow you to decorate different items and maintain that consistency of color and logo complexity between products.
If you desire that “embroidered” higher end look, but are frustrated with the disadvantages and limitations of traditional embroidery.. there are other options. Of course we all have known of the heat seal patch and its higher quality output, however, it really does not “look” as classy as embroidery…and simply does not hold up as long as traditional embroidery….but there is an another answer ! Indirect Embroidery is just what you have been waiting and searching for ! IDE is created a completely different way… front to back…top to bottom … that a head seal patch. The embroidery is actually “Debossed” into the apparel so it resembles traditional embroidery and still has the “staying” power that traditional embroidery offers. Additional benefits are that the embroidery is created independently of the garments and applied as needed…reducing waste and allowing the embroidery to be applied in areas not accessible to traditional embroidery.
Direct to Garment is the “digital” version of Silk Screen printing. DTG is not plagued with the same issues as Silk Screening when dealing with heavy ink coverage or difficult logos…..and there is not that “heavier area” feel with DTG that you sometimes get with heavy ink areas on Silk Screen products. You can print front and back and sleeves…you can print almost anywyhere…..and you can do short runs very economically.
Lastly …Special Effects…They are becoming more and more prevalent. There is no longer any “rules” in decoration…. anything that looks good…GOES ! So go with a little SE ! The “Shiner the Better” ! Even the “bedazzled” look is gaining a foothold in the “corporate marketplace”….yes…BLING is not just for children any more ! More and more “dip dye” (light to dark colors ) are being used…and once you are there…why not add a little glitter ! There are all types of special effects now available…. glitter..holograms..reflective materials and even rhinestone.
One word of caution however…. as you dive into these other processes…treat them with the care they deserve…PROOF them…and REPROOF if needed…do not “assume” anything ….you KNOW what happens when you do that ! Go ahead…give it a try….see what YOU can come up with!
Till next time….Good Selling !
Greetings from a soggy Saturday in Fort Lauderdale !
Something very interesting is happening the the “On-Line” stores recently and the trend is rapidly growing….
The On-Line retailers obviously to the brick and mortar stores to the web……and now the “web” is bringing them
back to physical retail operations! Who Knew? I just finished reading about this new trend in AdAge Digital! A very interesting trend in the e-commerce industry…..and one that has been greatly “un-reported”!
When Warby Parker founder Niel B. wrote the business plan for what is now one of the hottest e-commerce companies, there was not any mention of physical stores. But just two days into their launch in 2010 they were added….yes…48 hours into the business launch ! They were buried with requests for their popular “in home try-on” program. Suddenly they realized that they needed some central location for many people to see, fell and touch their products…and yes…try them on….and shipping each single item to and from was proving overwhelming. Solon they added “Pop up” stores, mobile truck stores and then yes…physicial brick and mortar locations. The showrooms have proven tremendously successful.
This is no longer an unusual story anymore….Gap owned Piperlime …Bonobo’s Gide Shops have both added showrooms…and never intended to do so…..they are doing it because it is simply a “better customer experience” …. and most recently in a real surprise…the daily deal company “Living Social” has opened their first store with more planned in the future!
What they have all figured out is that the customer prefers ( their first purchase specifically ) in a hands on, feel and touch ( or try-on ) enviroment…then they are more comfortable with the “re-orders” on-line.
Go figure…Customers PREFER a physical experience ! As Euby has evangelized for years….Sales is a RELATIONSHIP business…and being there in person is a much greater relationship experience than digital! E-Commerce can complement the experience but it cannot replace it!
So the brick and mortar companies can complement their efforts with their on-line offers….and now we know of course that the “On Line Retailers” can complement their e-commerce business with a physical store. From Bricks to Clicks and now back to Bricks !
Interesting how things work out …isn’t it?
Till next time….. Euby
While on the topic of the meeting this past weekend, one that I missed, ( I was presenting in
the next room ) was shared with me by Claudia St John of Affinity HR Group ( great company for your
HR Resources if you are not familiar www.afinityhrgroup.com )
A gentleman in the next presentation room was speaking on the obsolescence of the Face to Face
sales call…as technology had “replaced it”….. Email, Phone, Text, Social Media, Direct Mail,
etc etc etc…. He is very fortunate that ole Euby was not sitting in that one…while I would have
been respectful and professional, he would have received solid challenges from me at every
oportunity…after all …I am the sales manager that states…”Go out and sell something today”
after every sales meeting.
My response to the group over our proprietary listserve is show below….I hope you enjoy reading
it as much as I enjoyed writing it……
First and foremost…the “world’s top researcher in the mathematics of selling” ( didn’t know we
even had one of those ) has indeed stated the obvious….sales processes and techniques have
changed and continue to change as technology rapidly improves ( or at least quickens ) communications.
However, the statement that selling “face to face is almost obsolete” is a little bit off the reasonable
scale in my world….not only is it not OBSOLETE …it is more valuable than EVER. Again, he is right
mathematically I assume… as we do have to “touch” the clients and prospects more times than in
the past, and in more ways. Sure…companies are hiring more “inside” sellers…for phone, email,
web, e-commerce and all of the “techie” sells processes that most of us have added to our arsenal,
but to discount the “face to face sell to the point of obscurity” is a bit over the top! Possibly
the Title was simply intended to get our attention. It worked with me only due to the source ( in
this case Claudia’s professional clout….if she felt it was worth forwarding…I felt it would be worth
reading ) as without her credibility that title would have sent me to the next page quickly.
Selling face to face is the ultimate weapon….RELATIONSHIPS are not really RELATIONSHIPS without
some personal interaction….just ask that “footballer” from N.D…… that are simply
digital acquaintances…. Give me the face to face sellers every time.
My hypostasis’ is if the “mathematician sales expert” documents the CLOSING RATIO’s of
sales between the “tech” and the “touch”…the TOUCH wins by a large margin.
I plan to forward this to my best competitors right away….hopefully they are “trend followers”
and pull back from the streets….. I will be more than happy to send the troops in behind them!
Have a great weekend…
As you can see….I strongly disagree….but look forward to meeting him some day and
having a great discussion.
Till next time…. Have a wonderful weekend! Euby