Brand Equity Model | Reviewing the Concept of Brand Equity
![PDF] Building customer-based brand equity : a blueprint for creating strong brands | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/2f1d660f9f3f98ec6f28c893255b6f68e2ad7ce9/28-Figure5-1.png "PDF] Building customer-based brand equity : a blueprint for creating strong brands | Semantic Scholar")
PDF] Building customer-based brand equity : a blueprint for creating strong brands | Semantic Scholar
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Part IV | Nike Vs. Under Armour
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Part II | Nike Vs. Under Armour
