![Barbie dolls sit on a display before the Barbie house opening ceremony in Shanghai March 6, 2009. Mattel Inc will roll out new services to reinvigorate its 50-year-old Barbie brand, such as Barbie dolls sit on a display before the Barbie house opening ceremony in Shanghai March 6, 2009. Mattel Inc will roll out new services to reinvigorate its 50-year-old Barbie brand, such as](https://c8.alamy.com/zoomsfr/6/a39d8343999e4c9abe492a14d93bea08/2d25xj5.jpg)
Barbie dolls sit on a display before the Barbie house opening ceremony in Shanghai March 6, 2009. Mattel Inc will roll out new services to reinvigorate its 50-year-old Barbie brand, such as
![House of Barbie: Shanghai's Barbie Princess Training Center | Investigations and Research from My China Days House of Barbie: Shanghai's Barbie Princess Training Center | Investigations and Research from My China Days](http://matthewniederhauser.com/research/wp-content/uploads/2010/11/20100928_shanghai_barbie_fashion_beauty_culture004.jpg)
House of Barbie: Shanghai's Barbie Princess Training Center | Investigations and Research from My China Days
![A woman walks past a Barbie doll poster during the opening ceremony of Barbie Shanghai flagship store March 6, 2009. REUTERS/Aly Song (CHINA Stock Photo - Alamy A woman walks past a Barbie doll poster during the opening ceremony of Barbie Shanghai flagship store March 6, 2009. REUTERS/Aly Song (CHINA Stock Photo - Alamy](https://c8.alamy.com/zooms/6/ea40d300dd0b4b65b46c2bb8c382cced/2e76j33.jpg)
A woman walks past a Barbie doll poster during the opening ceremony of Barbie Shanghai flagship store March 6, 2009. REUTERS/Aly Song (CHINA Stock Photo - Alamy
![Barbie dolls sit on a display before the Barbie house opening ceremony in Shanghai March 6, 2009. Mattel Inc will roll out new services to reinvigorate its 50-year-old Barbie brand, such as letting buyers design their own dolls online, and expects strong ... Barbie dolls sit on a display before the Barbie house opening ceremony in Shanghai March 6, 2009. Mattel Inc will roll out new services to reinvigorate its 50-year-old Barbie brand, such as letting buyers design their own dolls online, and expects strong ...](https://c8.alamy.com/zoomsfr/6/a4f0e309152c434688e65b7abcd2879f/2d1eg10.jpg)