Search Engine Optimization (SEO)

Search Engine Optimization (SEO) Consulting

Search Engine Optimization, which you will often see abbreviated as SEO, is manipulating your website to be found by the Search Engines. We always say that the best way to gauge what a company can do for you is to see how their own Website ranks.

What Is Search Engine Optimization?

Google defines SEO as an abbreviation for “search engine optimizer”. Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. Unfortunately, several unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.

Search Engine Optimization affords businesses the ability to get their website listed on the “organic” or natural listings of a Search Engine’s index. The reasoning behind doing this is simple: location, location, location. The more visible you are for your customers, the better chances you have of them purchasing your products or services.