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Lego talks up social responsibility as profit rise gives brand its 'best ever year' – Marketing Week
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Lego´s Segmentation Strategy by Helena Sternkopf
Community Decoded: LEGO's Brand Community Strategy
Why Your Company Should Embrace Co-Creation
Lego's growth strategy: how the toy brand innovated to expand | Attest
Marketing Strategy of LEGO Company
Lego® Serious Play® is changing the perspective on business strategies - Serious Play Pro
Strategic Play Global (0914162 B.C. Ltd.) - Certification in LEGO SERIOUS PLAY: Thinking with Strategy
Insights from a Lego Practitioner on the Power of Play — Elaine Rumboll
LexisNexis blog | Lego CSR Strategy | BIS UK Blog
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Lego Business Strategy, How It Become Best Toy Making Company
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INTERVIEW Simone Sweeney of Lego on the immersive toyshop at the heart of its multichannel strategy - Location - InternetRetailing
Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing
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Stopping SEOcentrism: What Lego Can Teach All Web Marketers - Moz
