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Escuela De Mercadeo - NEIL BORDEN, las 12 variables marketing-mix http://bit.ly/2bVl85V Neil H. Borden (Boulder - Colorado 1895-1980) Licenciado en Economía por la Universidad de Colorado Profesor de marketing y publicidad de
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The term 'marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one. - ppt download
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The term ' marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea. - ppt download
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