Nike, Dick's Sporting Goods, and other brands got political in 2018 - Vox
PDF] Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising | Semantic Scholar
Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
The rise of brand activism and backlash marketing. | by Gareth Fox | Medium
PDF) Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising
Why Brand Activism wins over Brand Neutrality | by Ubermetrics Technologies | Medium
HOW NIKE RE-FRAMED BRAND PURPOSE IN THE AGE OF SOCIAL-CONSCIOUS MARKETING. | by Wilderness Agency | Medium
Colin Kaepernick's Nike Campaign Keeps N.F.L. Anthem Kneeling in Spotlight - The New York Times
Nike Ads Made Social Statements Throughout Its History
Sports activism's struggle with hypocrisy : New Frame
Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
Brand activism: when companies take a stand on social issues | Pirelli
تويتر \ Christian Toennesen على تويتر: "As Nike names Colin Kaepernick the face of its 30th anniversary 'Just Do It' campaign, big brand activism is truly alive and well. https://t.co/8CErK68Suy"
When Brands Should Shut Up – A Study on Brand Activism
Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
Nike's New Hands-Free Sneaker Is a Masterclass in Brand Activism | by Avery Strange | Better Marketing
Nike's New Ad Featuring Kaepernick Gives Masterclass In Brand Values
Nike's Colin Kaepernick ad and the history of “commodity activism” - Vox
Brand and CEO activism - Globes
Brand Activism
How activism forced Nike to change its ethical game | Ethical and green living | The Guardian
The Problem with Brand Activism - Strong Estate Marketing
Case Study: Brand Activism: Nike and Colin Kaepernick | Ivey Publishing
Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
When fashion brands become activists | Financial Times